Once again, I love to point all ecommerce merchants in the direction of folks who know far more than me about certain aspects of ecommerce marketing.
I was reading this article today and it was informative and the advice was easy to follow when working with FaceBook and other other social media marketing tools to help grow your ecommerce business.
Have a great read and I hope it helps.
- Chip Arndt
"In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
1. Fan page - Facebook had personal profiles and groups from the start, but a few months ago they added to the function called fan pages and made them more business friendly. Any business on Facebook should create a fan page for their business and start optimizing additional content there. The cool thing about fan pages is that it’s now a lot like having another web site. You can add applications, newsletter sign-up pages and events and promote them to your friends on Facebook. When someone becomes a fan of your page, your updates on the page show up on their wall giving additional exposure. I wrote a pretty comprehensive post on the subject of Facebook Fan Pages here. Also, check out the Duct Tape Marketing Fan Page - http://www.facebook.com/ducttapemarketing - note the brand optimized URL - that’s pretty new and something you should take advantage of.
2. Custom HTML - this one’s a little more technical but..."