It is always nice when the marketplace takes notice of our hard work at MerchantAdvantage to help ecommerce merchants work cost-effectively with over 150 consumer shopping engines and comparison shopping engines ("CSE"), including Amazon, buySAFE, eBay, Cooking.com, Greenzer, HGTV, Like.com, PriceGrabber, Pronto. Shop.com, Shopzilla, Smarter.com, and a myriad of other CSEs.
Today, BizReport reported on the importance of using a robust analytic tool to:
- measure how marketing campaigns are working across CSEs, and
- gauge and calculate return on ad spend ("ROAS") when using these marketing channels.
In the article, BizReport highlighted MerchantAdvantage, and our "Chanalytics" reporting tool, as an important element to providing essential, easy to understand metrics for an ecommerce merchant. These metrics are provided in a user friendly report which empowers a merchant to be proactive in adjusting marketing campaigns using CSEs to increase ROAS quickly and easily.
The "Chanalytics" product is available to any ecommerce merchant, as a stand alone product, to measure and compare all marketing campaigns in one user-friendly interface.
"Chanalytics" is also incorporated into other MerchantAdvantage tool-based products that help ecommerce merchants feed their product catalog data to over 150 CSEs or marketing channels seamlessly.
In addition to the free white paper report on "Chanalytics", identified by BizReport, MerchantAdvantage also offers several other helpful resources free. <<<CLICK HERE>>> to access that library of information.
I hope these additional reports and resources prove helpful to all ecommerce merchants to grow sales going into the holiday shopping months.
<<<CLICK HERE>>> to access that library of information.
- Chip Arndt
BizReport
by Kristina Knight
October 3, 2008
How to Increase the Return on CSE Spending
"Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are two ways to increase the ROI of CSE spending from the start.
First, don't go it alone. Marketers can spend all day tracking down the metrics of a campaign. Instead of doing this yourself, consider using an analytics program, like Chanalytics from MerchantAdvantage, to offer technical support. Chanalytics regularly feeds the data merchants need as they need it; it can also process any technical issues that face the marketer before those issues become huge, time consuming matters. Managing the CSE channel from the beginning can free up time so that etailers can focus on selling more products.
Second, don't stop reviewing the information sent from feeds and the responses received directly from consumers. Consumers feelings can change in an instant. Most want a simple shopping experience, fast shipping and a good product;..."
<<<CLICK HERE>>> to read full article by Kristina Knight and BizReport.




Top 10 Insights on Comparison Shopping Engines
For my first official eTaildTail blog entry for 2009 I thought it important to address ongoing questions from clients about Comparison Shopping Engines ("CSEs"), what I now call Consumer Shopping Engines...please see What Are Shopping Destination Sites?
The State of E-Commerce and M-Commerce Shopping Destination Sites Today: Parts I-IV
Comparison Shopping Engines Survey Report 2008: CSEs Are Effective Even In Declining Economy
Best Practices to Working with Comparison Shopping Engines
You Can Afford to Work With Comparison Shopping Engines: Tips and Tricks
Tips to Maximize Use of Comparison Shopping Engines with MerchantAdvantage CEO, Michael Lambert
Buying Into Comparison Shopping Sites and Engines: Just Do It!
MerchantAdvantage Helps Online Merchants Increase Sales Using Comparison Shopping Engines
Blueprint for Multichannel Sales Using Comparison Shopping Engines and Other Marketing Channels
Shopping.com Improves Its Consumer Shopping Engine To Help Online Merchants Reach More Customers
Increase Conversion Rates When Using Comparison Shopping Engines
BONUS ARTICLE: 12 Step Program for Comparison Shopping Engine Management
I hope these articles help begin and/or improve upon a strategic CSE marketing campaign going into 2009, and if you have questions please email me at chip @ etaildtail.com ... we are here to help.
- Chip Arndt
Posted by Chip Arndt on January 06, 2009 at 07:33 AM in Comparison Shopping Engines, General Commentary, Guest-Expert Commentary, Industry Experts, mcommerce (mobile commerce), Newsletter Archive | Permalink | Comments (1) | TrackBack (0)
Technorati Tags: chip arndt, comparison shopping engines, consumer shopping engines, ecommerce, etaildtail, mcommerce, merchantadvantage, michael lambert, online shopping
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