This is from our friends at Elastic Path...it is a great read.
Traditional, Multichannel 1.0 includes retail, mail order, call center and online store. Emerging technologies like mobile phones, Internet protocol TV and set-boxes, store kiosks and digital signage and consumer electronics like iPod touch, gaming consoles and portable book readers like Amazon kindle — the next generation of shopping channels is what we at Elastic Path refer to as Multichannel 2.0 — anything that has the potential potential to access your information assets and facilitate transactions through them.
Mobile Commerce Beginnings
- First appeared in 1997 in Finland with 2 mobile phone enabled Coca Cola machines that accepted payment by SMS (text messages)
- The same year, Finland’s Merita Bank also began accepting SMS transactions
- In 1998, the first downloadable ringtones appeared in, again in Finland
- In 2000 we saw mobile parking payments in Norway, mobile train tickets in Austria and mobile airline tickets in Japan
Mobile Commerce Today.... (continued) this is a great read!!!
- Chip Arndt