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MULTI-CHANNEL RETAILING

SHOPPING DESTINATION SITES & AFFILIATES

Industry News

June 30, 2008

SHOP•COM ™ and MerchantAdvantage Deliver Online Innovative Comparison Shopping Solution to Maximize Sales

Okay I am a little bias...but proud nonetheless of MerchantAdvantage's progress to help small to mid-sized merchants reach potential shoppers where ever they shop. 

MerchantAdvantage's new strategic partnership with SHOP•COM alows online merchants now to work with SHOP•COM in either their cost-per-transaction marketplace or their traditional cost-per-click business model.

MerchantAdvantage continues to be a leader in the ecommerce and mcommerce (mobile commerce) industries helping online merchants optimize and feed their product catalog data to any online marketing channels easily and cost-effectively so that online merchants can reach their customers where ever they shop.

Thanks for the support and onward we charge!

Chip Arndt

SHOP•COM ™ Partners with MerchantAdvantage to Streamline and Push Product Data to Maximize SHOP•COM ™ Marketplace and Cost-Per-Click Platform.

Shopcom_logo_2"MerchantAdvantage, a leader in Web-based data feed management and analytic tools, today announced a preferred, strategic partnership with SHOP.COM, the destination comparison shopping site designed for women. With the click of a button, online merchants can cost-effectively send their product catalog to maximize sales opportunities at SHOP•COM.

Ma_stacked_tagMerchantAdvantage has been a fully integrated solution into SHOP•COM’s OneCart® cost-per-transaction marketplace since 2006 and has never charged its clients listing, transaction or revenue fees when working with SHOP•COM. Now, MerchantAdvantage is proud to support SHOP•COM’s new Cost-Per-Click (“CPC”) platform. Online merchants can work with SHOP•COM in the manner they desire, expand their marketing reach, increase sales, and manage, analyze and update product catalog feeds instantly within MerchantAdvantage’s Channel Management Professional tool-based offering."

<<<CLICK HERE>>> to read full comments on the SHOP•COM ™ and MerchantAdvantage partnership.

June 23, 2008

Devix and MerchantAdvantage Partner to Maximize Sales for Online Retailers

Well, I had a wonderful past few weeks of traveling and meeting very intelligent people in the ecommerce and mcommerce (mobile commerce) world; I look forward to sharing all of those stories with you over the next few weeks.

It is nice to be back home, for now, so that I can sit down and synthesize all that I have learned and then  share this information with you over the coming weeks.

I was in Chicago for Internet Retailer 2008, Caanes Lions 2008 in Caanes, France (the largest advertising festival in the world) and then back to Chicago for eBay Live!

Ir_2008_3 Caanes_lions_2008_2 Ebay_live_2008_2   

It has been fun and while I was away Devix Corporation released the following about one of my companies, MerchantAdvantage, and our strategic partnership to help online merchants with their online business.

Enjoy the read!

Chip Arndt

PRESS RELEASE

DevixDevix and MerchantAdvantage Partner to Maximize Sales for Online Retailers

"Devix Corporation has announced a strategic partnership with MerchantAdvantage, a provider of Web-based data feed management and analytic tools. The users of Devix platform can now send their product catalog to over 150+ marketing channels and shopping destination sites on the Web.

Already, the Devix Platform offers a strong customer employment technology and the Devix - MerchantAdvantage partnership will only improve upon this. Even with the limited IT expertise, the customers of Devix have the facility to maintain and personally configure all aspects of their web platform and business flow. With the partnership with MerchantAdvantage, Devix e-tailers will now have various benefits such as the ability to strategically market products, find those marketing channels that maximize return on investment, choose from 150+ shopping destinations, and work more efficiently with these marketing channels.

...Devix believes that MerchantAdvantage represents a best of breed partner for its client base. The company also believes that MerchantAdvantage shares its philosophy of customer empowerment as demonstrated by MerchantAdvantage’s robust choice of marketing channels which actively places the power in the hands of e-tailers.

Michael Lambert, CEO and Co-Founder of MerchantAdvantage, added: “Devix clients can now leverage various pricing options and profit-margins on marketing campaigns at the product level, while reaching millions of new clients using an array of marketing options. MerchantAdvantage strives to provide the best products to empower online merchants to customize, send, evaluate, and update product catalog feeds to 150+marketing channels and shopping destination sites. We are honored to be an integral part of the future of Devix to help their clients grow their online business efficiently, intelligently and cost-effectively."

<<<CLICK HERE>> to read all.

March 19, 2008

Infopia Gives Merchants Access to More Buyers Through MerchantAdvantage

Hello eTaildTail:

I just returned from a few days in New York City, where I was meeting with clients and comparison shopping engines as Pronto, owned by Mr.Barry Dillar's IAC Interactive, and Underbid. While there I was witness to the extraordinary buy-out of Bear Stearns investment bank by a friend at JP Morgan who was working on the deal 24-7.  I also met with Wall Street analysts about the state of e-commerce and m-commerce for 2008...so excuse the delay in getting a post up here. 

[Just as a reminder, if I don't post for a few days, please check back daily for relevant news on the right hand side of this blog, as I do try to update that daily].

In NYC, I was pleasantly surprised to learn from these analysts that both e-commerce and m-commerce are expected to grow, despite the "poor economy", over the next few months, precisely because online and m-commerce buying can save people money.  Now that is not to say that people will be buying a lot more, as we are all hurt by high gas prices and are nervous about where the economy is heading and whether or not we will get bonuses at the end of this year, but rather that people will shop form their computer and wireless devices more because it is easy, it is becoming fun, and you can save money -- albeit better prices online and saving gas driving to the malls and stores.

In the meantime my company, MerchantAdvantage continues to help small to mid-sized online merchants grow their business with valuable feed management Web-based tools and it is wonderful to see so many clients successful and growing ROI.

To that end, I am proud to announce a partnership with Infopia, a shopping cart and business platform technology company, that helps online merchants works easily with eBay.  Now, with this partnership, Infopia clients can work with hundreds of other comparison shopping engines and marketing channels to increase sales and brand awareness.  It is an honor to work with Infopia and see that CNBC News  and Yahoo! Finance thought our partnership important to report on this week.

Cnbc_logo_2

<<<CLICK HERE>>> for CNBC's story.

Yahoo_finance_logo_2

<<<CLICK HERE>>> for Yahoo!'s story

We have had a very productive 1st Q here at MerchantAdvantage and I look forward to bringing the e-commerce and m-commerce industry wonderful, new, products and services to help you grow your business into 2009....stay tuned! :-)

-- Chip

Here is the announcement from Infopia:

Infopia Merchants Get Expanded Merchandising Power To Over 100 Comparison Shopping Engines and Marketplaces by Using MerchantAdvantage

Infopia_logo SALT LAKE CITY, March 17, 2008 -- Infopia, the leader in multi-channel, online selling, announced a new partnership today with MerchantAdvantage, which gives Infopia clients the ability to market their products to over 100 comparison shopping engines (CSEs) and marketplaces. The all-in-one, integrated solution from Infopia and MerchantAdvantage empowers merchants to send product data to marketing channels, update information in their data feeds within minutes, analyze sales, and respond to marketing campaign issues in real-time. This partnership is the newest effort by Infopia to ensure merchants get the highest ROI from their technology and can accept orders through a multitude of CSEs.

"Effective CSE strategies that focus on category, subcategory, and individual SKU performance can increase ROI up to five-fold," said Chip Arndt, co-founder of MerchantAdvantage.

"What MerchantAdvantage gives Infopia merchants," said Bjorn Espenes, CEO at Infopia, "are the tools to manage profit-margins on marketing campaigns at a product level -- essentially giving them the power to reach millions of new buyers through a user-friendly, Web-based tool."

Ma_stacked_tag Infopia and MerchantAdvantage enable merchants to do the following:

-- Send product information to over 100 online marketing channels such as Become.com, Ciao, JellyFish, MSN Live Search, myCoupons, PriceForSure.com, PriceGrabber, Pronto, Shopzilla, Shop.com, Smarter.com, SortPrice.com, theFind.com, Google Product Search, and Yahoo!

-- Discover which marketing channels, product categories, and individual products meet expected ROI and be able to adjust accordingly

-- Manage SKU-level bidding at supported CSE sites

-- Expand buyers reached under current budget.

<<<CLICK HERE>>> for  the full press release and story.

March 04, 2008

E-Commerce Celebrates 25th Birthday: Sort of...Don't You Love History?

Isn't it fun to learn a little bit of history while you are visiting www.eTaildTail.com?

I am not sure of all of the facts, but the read below is worth it and as they say: "....baby we have come a long way!!!" -- regardless odf the exact date of the start of e-commerce.

Enjoy this very fun read and thank you Alex Randall and Cameron Hall -- I think that is who to thank! LOL

-- Chip

Ecommerce_general_logo "Clearly, e-commerce has gone from kind of a glimmer in someone's eye to arguably one of the most important and powerful developments, I'd say, in modern-day commerce," remarked Standard & Poor's analyst Scott Kessler. "It has become not just popular or pervasive, but also critical for both companies and consumers as they look for goods online and, in many cases, are often selling goods online."

Online Pioneer Marks Silver Anniversary of E-Commerce

By Jim Offner
E-Commerce Times <<<CLICK HERE>>> for full article

"It may not have been noticed in the whirlwind of online transactions on Web sites like eBay (Nasdaq: EBAY)  or Amazon (Nasdaq: AMZN) , but e-commerce turned 25 on Tuesday.

On March 4, 1983, the husband-wife team of Alex Randall and Cameron Hall quietly launched a business revolution that was then the stuff of dreams, when their year-old company, Boston Computer Exchange, sold a computer "on line" to a buyer in South America.

Randall and Hall had started their company as a clearinghouse for buying and selling computers at a time when PCs like the Apple 2, Tandy, IBM PC and Sinclair were first becoming available.

"Almost nobody outside of universities had computers," Randall told the E-Commerce Times. "But we could see it coming. It's like Bill Gates' story of having a computer in every home: We recognized that eventually you'd be able to trade all kinds of things this way."

Ecommerce_thinking_2  The Long View

It required a long-range vision, Randall said.

"In 1983, the only people who had computers were bleeding-edge aficionados," he recalled. "The only thing we could trade was computer equipment. There was no market for fresh fruit delivered to your door. The only people out there were computer users and people looking to buy computers."

Randall said he and Hall developed a marketplace where computer users could upgrade from old units.

The two started at a meeting of the Boston Computer Society with trading cards and conducted hundreds of transactions over the phone. They began to dominate trading in used computers as a paper and pencil company, Randall said.

They then bought a 300 BPS modem -- a system so slow, Randall said, that the user could read text faster than it came to the screen), bought a new database system called "Alpha 2" and struck an agreement with the owners of Videotext -- which would later become Delphi (NYSE: DPH)  -- for an online bulletin board system running software that allowed users to dial into the system over a phone line.

By partnering with Delphi and using its own dual floppy disk drive computer, BCE could post its database of products on a public access system.

On March 4, 1983, Randall and Hall got a call from a buyer in Santiago, Chile, and they subsequently made their first "on line" transaction.

Ecommerce_business_logo_fun "He was looking at the database online," Randall said. "He saw something that would be good to own. He phoned me he wanted to buy the system."

The caller purchased an IBM PC for $7,000, Randall said.

Randall and Hall later wrote an instruction book for creating a freestanding computer trading enterprise in any city.

The couple sold BCE in 1990 and moved to the Virgin Islands in the mid-1990s. He became a professor of communications at the University of the Virgin Islands.

Hall died of cancer in 1998.

"Cameron was a brilliant economist," Randall said. "She was very smart about money, and how marketplaces worked in the abstract."

Date Debate

Birthday_air_balloon_2 The actual birthdate of e-commerce is not undisputed.

When told that e-commerce had just turned 25, Gordon Haff, principal IT advisor for Illuminata, paused.

"My initial reaction is that it's an interesting date to pick but also somewhat an arbitrary one," he told the E-Commerce Times. "People have ordered stuff, if you would, via e-mail, certainly long before 25 years ago."

However, the genesis of e-commerce, as the world has come to know it, probably is a lot more recent than 1983, Haff added.

"I wouldn't say 'e-commerce,' if you think about it, really was anything approaching mass market until the Web era," he said. "I'd say we really had mass market closer to 10 years than 25. But, sure, you can find early examples."

Those early examples were important, Randall insisted.

"Our original concept was to build databases that could be infinitely expanded for any product," he explained. "It's utterly incredible. We were uploading data at 350 bits per second then, and now we have people buying things from eBay and Amazon on a click of a mouse without even thinking. It's astonishing how far we've gone."

Gartner analyst Avivah Litan shared that enthusiasm.

"I was thinking yesterday about an interview I had with Bill Gates before Windows came out," she told the E-Commerce Times. "I asked him what was in the future, and he said, 'graphics.' Back in the beginning, the interfaces were kind of kludgy, awkward, kind of heavy and hard to use."

For Better or Worse

As much as e-commerce has matured, it's still mostly potential, Litan noted.

"It's still only around 10 percent or less of all sales in the U.S.," she pointed out. "At some point, it will probably get 20 to 25 percent. But at this point, more people use it to window shop than actually make a purchase." ... more

<<<CLICK HERE>>> to finish article, only a few more paragraphs, promise, and no obligations to read onward, PROMISE!!!

February 27, 2008

Market America's James Ridinger Announces Strategic Partnership with MerchantAdvantage to Create Comparison Shopping Solution

Well, it continues to be a wonderful 2008 and I am proud to announce another major strategic partnership for MerchantAdvantage, which I co-founded.  The below annoucement follows our recent strategic partnership with Everest Software, please click here for that story.

I am particularly proud of this announcement, as it shows that our technology is one of the best in the industry, that it can be used by a diverse group of online retailers with little online retailing experience and a lot of online retailing experience, and that we are staying ahead of the curve on strategic thinking about providing the most cost-effective, tool-based marketing solutions to ALL online retailers.

If you have any questions on how I can help you with your online business don't hestitate to email me at chip@eTaildTail.com - we are all in this together.

-- Chip

Market America's James Ridinger Announces Strategic Partnership with MerchantAdvantage to Create Comparison Shopping Solution

<<<CLICK HERE>> for full press release, or read below.

Market_america_logoMarket America Partners with MerchantAdvantage to Streamline and Push Product Data to Comparison Shopping Engines and Marketplaces

Greensboro, NC (PRWEB) February 26, 2008 -- James (JR) Ridinger, president and CEO of Market America, Inc., announced today the company has reached a strategic partner agreement with MerchantAdvantage, LLC. The agreement allows Market America, its distributors and Webstore division to work closely with over 100 comparison shopping engines and marketplaces as well as enable any online merchant to list their product catalog into the Market America Mall Without Walls® marketplace at www.marketamerica.com.

MerchantAdvantage's superior, tool based Channel Management products allow Market America and its partners to seamlessly feed, optimize and analyze the performance of their product catalog data to any online marketing channel, reaching a consumer anytime they shop online or via their mobile device. Additionally, MerchantAdvantage technology will be used to enable any online merchant to list their product catalog directly with Market America and bring more vendors' products into Market America's Mall Without Walls® and to over 160,000 Market America Distributors.

Ma_stacked_tagThe strategic partnership allows users on www.marketamerica.com, to make purchases from any of Market America's over 2,000 partner stores and return customers to Market America's website to complete their transaction. The robust all-in-one solution from Market America and MerchantAdvantage also empowers online merchants to analyze sales and respond to marketing campaigns in real-time, ensuring the highest return on marketing investment.

Each Comparison Shopping Engine ("CSE") aggregates a list of products from many sellers into a single portal, delivering an efficient shopping experience for the Internet shopper. While the CSE is an essential marketing channel for the online merchant, working with CSEs can overload the SMB, as each CSE requires a different process for merchants to publish their product details.

"Now, Market America gives our online merchants an easy way to manage their CSE feeds and simultaneously increase sales and reach," said James Ridinger. "Market America and online merchants leverage their Market America web store with MerchantAdvantage to push their product catalog data to those marketing channels that bring the greatest sales and leads. Having this type of advanced and easy to use feed management capability permits Market America to more effectively match products with people, leading to greater sales for Market America partners, our webstores and our own exclusive products."

Market America and MerchantAdvantage affords partners the ability to:

- Push product information to over 100 online marketing channels including CSEs such as Ciao, CNet.com, JellyFish, Market America, MSN Live Search, PriceGrabber, Pronto, Shopzilla, Google Product Search, and Yahoo! Shopping

- Discover which marketing channels, product categories and individual products are meeting expected return on ad-spend and adjust accordingly

- Manage SKU level bidding at supported shopping CSE sites

- Expand market reach while maintaining current marketing budget

- Sell Market America products across the internet and mobile devices

"Effective CSE strategies focusing on channel, category, subcategory, and individual SKU performance can increase ROI sometimes five fold," stated Michael Lambert, CEO of MerchantAdvantage. "MerchantAdvantage products give Market America and their Webstore owners the tools to manage profit-margins on marketing campaigns at the product level and the power to reach millions of potential new customers through a user friendly Web-based tool. We are honored to be an integral part of the Market America group of products to help partners grow their online business efficiently, intelligently and cost-effectively."

About Market America, Inc.

Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million customers and 160,000 Distributors worldwide, the company has generated over $2.4 billion in accumulated retail sales. Headquartered in Greensboro, NC - the company was founded by James Ridinger in 1992 and employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people - creating the ultimate online shopping destination. More information is available at www.marketamerica.com.

About MerchantAdvantage, LLC

MerchantAdvantage (MerchantAdvantage.com) is an ecommerce software solutions company committed to championing and helping the small to mid sized online merchant address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing by providing long-term, cost effective, web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices.

MerchantAdvantage's applications are designed to connect the online retailer to their marketplace partners in a seamless motion of communication, allowing online merchants to take control of their e-Commerce and m-Commerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $1 billion worth of product value daily, representing over 600 online storefronts and is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace. We are here because our commerce future is online and wireless. For more information, please visit www.MerchantAdvantage.com, e-mail us at sales@Merchantdvantage.com or call us at 1.800.550.9466.

February 13, 2008

85% Of World's Online Population Shopped On The Web

I always depend on those smarter than me to educate us all on the trends in online shopping. While the USA is behind the rest of much of the world in some categories of online shopping behaviour, we are not too far behind.

My gut tells me that online shopping is getting better, is more fun, and people are more comfortable with online transactions and getting their products shipped to them. 

So I still recommend using shopping comparison sites, making your online site more robust and exploring mobile commerce, which is the next wave of shopping and reinforces your brand and can drives new customers to your online storefront.

Still skeptical...read onward!

-- Chip

For more on this report <<<CLICK HERE>>>

According to the latest Nielsen Global Online Survey on internet shopping habits, more than 85% of the world's online population has used the internet to make a purchase, increasing the market for online shopping by 40% in the past two years.

Bruce Paul, VP, Customized Research, Nielsen US, said "When The Nielsen Company conducted its first global survey into internet shopping trends two years ago, approximately 10% of the world's population (627 million) had shopped online. Within two years, this number has increased by approximately 40% to 875 million."

Globally, more than half of internet users have made at least one purchase online in the past month, according to Nielsen.

Among internet users, the highest percentage shopping online is in South Korea, where 99% of those with internet access have used it to shop, and 79% of these internet users have shopped in the past month. Other prolific shoppers are in the last month are:

  • the UK 76%
  • Switzerland 67%
  • the US 57%

Internet Users Who Have Ever Purchased Online

Location

% of Internet Users

Europe

93%

the UK

97

Germany

97

North America

92

the US

94

AsiaPacific

84

Japan

97

Latin America

79

EEMA

67

Global Total

86

Source: ?The Nielsen Company, 2007/Marketing Charts, January 2008

Globally, says the report, the most popular purchased items over the internet are books,clothing/accessories/shoes, videos/DVDs/games, airline tickets, and electronic equipment.

  • Among Germany's internet users, 55% said they bought books, 42% had bought clothes/accessories/shoes and one in four had purchased music/videos/DVD's in the previous three months.
  • During the same period, among internet users in the UK, 45% bought books online, followed by videos/DVDs/games (44%), clothing/accessories/shoes (38%), music (37%) and one in four internet shoppers also purchased and airline tickets/reservations online.
  • Among US internet users, in the previous month 41% had bought clothing/shoes/accessories, 38% bought books and one in three internet shoppers bought videos/DVDs/games.

Popular Online Purchases (Global Average, % of Online Purchasers in Past Three Months)

Purchase

% of Online Purchasers

Books

41%

Clothing, Accessories, Shoes

36

Video, DVD, Games

24

Airline ticket, reservations

24

Electronic equipment

23

Music

19

Cosmetics, nutrition supplies

19

Tours, hotel reservations

16

Event tickets

15

Computer software

14

Groceries

14

Toys, dolls

9

Sporting goods

8

Automobiles & parts

4

Sports memorabilia

3

Other

20

Source: ?The Nielsen Company, 2007/Marketing Charts, January 2008

According to Nielsen, online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site.

"This shows the importance of capturing the tens of millions of new online shoppers as they make their first purchases on the internet. If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money," said Paul.

In selecting sites on which to shop, according to the study, one-third used a search engine or just surfed around to find the best online store. One in four relied on personal recommendations.

Shopping Site Selection Method (Global Average, % of Online Purchasers in Past Three Months)

Selection Method

% of Online Purchasers

Regular purchase site

60%

Surfing

33

Search engine

31

Special offer

30

Recommendation

23

Shopping comparison

23

Regular offline store

20

Online review

18

Online advertising

14

TV, print or other advertising

11

Other

6

Source: ?The Nielsen Company, 2007/Marketing Charts, January 2008

Jonathan Carson, President, International, Nielsen Online concludes that "The explosion in Consumer Generated Media over the last year means that this reliance on word of mouth, over other forms of referral, looks set to increase."

For more on this report <<<CLICK HERE>>>

January 31, 2008

Everest Software and MerchantAdvantage Deliver Online Retailers Innovative Comparison Shopping Solution

It is wonderful to start 2008 off with a strategic partnership with a formidable software company.

I am proud to announce that MerchantAdvantage, of which I am a co-founder, has done just that to help online merchants better manage their product catalog, data feed management needs when working with comparison shopping engines and marketplaces.

Here is an overview from a press release that Everest Software sent out about the strategic partnership with MerchantAdvantage and how we will be helping their clients into the future.

Check out Everest as a complete business management solution, they have been around for over a decade and have a wonderful product and check out MerchantAdvantage, maybe we can help you too.

-- Chip

<<<CLICK HERE>>> for full press release.

Everestsoftware Everest Software®, the leading provider of business operating systems for small and medium-sized businesses (SMBs), recently announced the availability of Everest® eLink integrated with MerchantAdvantage Channel Management products. Through a strategic partnership, Everest and MerchantAdvantage are redefining e-Commerce by providing the SMB online merchant more ways to feed their product information to Comparison Shopping Engines (CSEs) and marketplaces. The robust all-in-one solution from Everest and MerchantAdvantage lets users analyze sales and respond to marketing campaigns in real-time, ensuring the highest return on marketing investment.

"As the number of CSEs continues to grow, it is imperative for SMBs to efficiently automate and streamline the transfer of product information between multiple CSEs," said Ian Michiels, Senior Analyst, Aberdeen Research. "Our research shows that SMB's struggle with the growing cost of managing and configuring dozens of CSEs for marketing efforts; it's just not cost-effective."

Each CSE aggregates a list of products from many sellers into a single portal - delivering an efficient shopping experience for the Internet shopper. While the CSE is an essential marketing channel for the online merchant, working with CSEs can overload the SMB, as each CSE requires a different process for merchants to publish their product details.

"Now, Everest gives online merchants an easy way to manage their CSE feeds and simultaneously increase sales," said Edwin Miller, CEO of Everest Software. "Online merchants can leverage Everest eLink and MerchantAdvantage to schedule the frequency of product updates and increase their return on investment by automatically removing items when they fall short of sales targets."

Everest eLink together with MerchantAdvantage lets clients:

  1. Push product information to over 100 online marketing channels including CSEs such as Ciao, JellyFish, PriceGrabber, Pronto, Shopzilla, Google Product Search and Yahoo! Shopping
  2. Discover which marketing channels, product categories and individual products are meeting expected return on ad-spend and adjust accordingly
  3. Manage SKU level bidding at supported shopping CSE sites
  4. Expand market reach while maintaining current marketing budget

Ma_stacked_tag "Effective CSE strategies focusing on category, subcategory, and individual SKU performance increases ROI sometimes five fold," explains Michael Lambert and Chip Arndt, co-founders of MerchantAdvantage. "MerchantAdvantage products give Everest e-Tailers the tools to manage profit-margins on marketing campaigns at the product level and the power to reach millions of potential new customers through a user friendly Web-based tool. We are honored to be an integral part of the Everest team to help clients grow their online business efficiently, intelligently and cost-effectively,"

<<<CLICK HERE>>> for full press release.

January 29, 2008

eBay Cuts Listing Fees and Boosts Commission Fees = Follows Amazon Model...Sort Of!

So the competiton is heating up and no longer is eBay the only kid on the block...but then most of us knew that already.  I have posted below a full article on what eBay announced today, or <<<CLICK HERE>>> to read about their new pricing strategy.

Fierce competition exists among new online shopping comparison sites and the "old guard" shopping sites as eBay.com, Shopzilla.com, PriceGrabber.com, Shopping.com, Amazon.com and Yahoo! Shopping, to name just a few.  For a good list of over 100 shopping comparison sites, with whom you can work, check out MerchantAdvantage.

Online retailers have known about other market places and shopping comparison sites to list their product catalog to reach consumers for sometime and they have done fairly well using these other sites, in addition to listing on eBay.com. 

Now eBay is feeling the pressure, especially from Amazon.com, which does not charge listing fees but rather "high" commissions on sales, and is responding to the marketplace as revenues have "flat lined" at eBay and online retail listings have followed, with only a 4% increase in the 4th quater last year, which reverses two Q's of declining listings.

All in all, competition is good for the the online retail marketplace, and the consumer, so I am glad to see eBay react and try to rebuild their following and attract new online merchants into their family.

I personally think that the recent declines, and now restructuring, at eBay are not signs of the demise of online shopping but rather a direct response to unique, and sometimes better, shopping experierneces and business models offered by new shopping sites.  Check out the blog entry below about Ciao.com as an example of what I am talking about!

Ebay_develop_logo_3 Happy shopping and listing and work with eBay -- they are great and I think with this new pricing model, any online marchant can better manage and increase their return on investment. 

And one special note, this fee restructuring generally benefits the larger seller with lots of SKUs and might not be the best deal for the "onesy-twosy" sellers (which mind you used to be the heart and soul of the "original" eBay) who will have to pay higher commissions on a small SKU count.

And if you need some help with your eBay listings give us a shout, we support and can feed your product to an eBay Storefront.  Just click here and call us to help....MerchantAdvantage

-- Chip

<<<CLICK HERE>>> for full article, or read below

SAN FRANCISCO, California (AP) -- EBay Inc. said Tuesday it will cut by up to 50 percent the fees it charges sellers to list their goods online, in an effort to boost listings and keep pace with other burgeoning e-commerce sites.

To balance the fee cut, the company plans to increase its commission on items that do sell, a method the company says sellers prefer because it lowers their risk if items do not sell.

The greatest fee increase will come for goods selling for less than $25. EBay's fee for those transactions will rise 67 percent, to 8.75 percent of the final sale price.

Ebay_cuts_listng_fees_012908_3 "A majority of sellers will see their fees go down," said company spokesman Usher Lieberman. "We are basing our success on their success and we want to encourage sellers to list more items with us."

The new fee structure, announced to a gathering of 200 of eBay's top North American sellers in Washington, goes into effect February 20 in the United States. More pricing changes are coming shortly in the United Kingdom and Germany.

EBay has struggled with flattening growth in recent years and a temporary drop in the number of items for sale on its site.

Listings on eBay's various sites in the fourth quarter rose 4 percent, reversing two straight quarters of declines, the company reported last week. The number of people actively using the site has also stagnated, rising just 2 percent from a year ago.

The online auctioneer has faced increasing competition from other e-commerce sites such as Amazon.com, which does not charge a listing fee.

EBay's various fees have long been a point of contention for its sellers, which range from mom-and-pop vendors to online stores with large inventories.

The changes come as longtime chief executive Meg Whitman announced she would retire at the end of March. Incoming CEO John Donahoe, president of eBay Marketplaces, which encompasses its shopping sites and classifieds, has said he will aggressively change eBay's product, customer approach and business model.

Along with changes to the fee structure, eBay said it will change how sellers show up on customer searches. Those with high rates of customer dissatisfaction will get lower exposure in a search, the company said.

January 28, 2008

Ciao.com Launches in USA and Forms Partnership with MerchantAdvantage to Help Online Merchants Reach New Customers

Ciao It is wonderful to be able to announce that MerchantAdvantage, a company I co-founded, is the first data feed, tool based company to be supporting Ciao.com in the USA.

There are other companies that are now working with Ciao.com, but I am always happy to be able to say that MerchantAdvantage continues to be on the cutting edge of data feed management and marketing tools and very often the first in the marketplace to work with new companies that help online retailers grow their business.

Ciao.com, a pay-per-click CSE, extended a special offer to MerchantAdvantage clients the beginning of January and now I am allowed to write about Ciao.com publicly, as they are extending their special offer to other online merchants, outside of the MerchantAdvantage family.

Ciao.com approached me a few months ago, via eTaildTail and MerchantAdvantage, and we have now added this wonderful, new shopping comparison site to our client list of supported, shopping comparison channels. I was lucky enough to be the fist person in the data feed management business to speak with Ciao.com, several months ago, and work closely with their senior team both in Europe and the USA.

Ciao is giving any online merchant 3 FREE MONTHS of clicks with no further obligation, so sign up now through February 8.

If you would like to work with Ciao.com easily, you can do it with MerchantAdvantage with a click of a button and then analyze how your Ciao.com feed is performing -- or contact them directly at markus.rottmaier@ciao-group.com -- ask for Markus, and let him know Chip sent you = he will treat you well!  If you are a European online merchant, MerchantAdvantage can also help you....just give us call.

As an overview, Ciao.com Shopping Community is an established shopping comparison engine with over 8 years of experience and launches officialy to the public in the USA the first week of February 2008.

Ciao presently is the leading consumer review and comparison shopping engine across Europe, with over 40 million unique shoppers per month, and brings this experience and marketing prowess to the USA.

CIAO's unique and valuable user-generated content, via product and merchant reviews, helps consumers and visitors compare prices and make purchasing decisions. From the merchant's point of view Ciao's users are highly valuable because they have all the necessary information they need to make a purchase decision before they click through to the merchant's site. With all of this information users are much closer to a purchase rather then just browsing a homepage. Ciao.com gathers unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to compare prices and make purchasing decisions.

The recommendation of consumers is the best advertising to sell products. Joining Ciao means an increase in revenue and brand awareness.

Ciao is a subsidiary of NASDAQ listed company Greenfield Online, Inc. headquartered in Wilton, CT and will officially launch to the public its new shopping comparison site February 8.

Sign up now if you are an online merchant and get 3 FREE MONTHS of clicks with no further obligation.

Not a bad deal! <<<CLICK HERE>>> to learn more about special offers from Ciao.com and scroll to the bottom of the page.

-- Chip

Ma_stacked_tag

December 14, 2007

Retail Industry Groups Square Off in Internet Sales Tax Debate

Okay this post may be boring to some, but it is very important for all online retailers, small to large, to have as sense of the timing of how online ecommerce taxation will happen, if it happens (it will), and how it might affect your online business and profits!

Congress is involved -- so the good news is that all of this will probably take years.  :-)

The bad news is that it will happen and more taxes will be taken from each online sale.

In my opinion, it is just a matter of when Congress is able to sort out all of the various taxes online merchants will have to pay and to which jurisdictions they have to pay them (state, local, federal...etc..).

The key thoughts I gleaned from this post are as follows:

"Current law only requires sellers to charge sales tax for customers located in states where the seller maintains a store or other physical presence. Although current law also requires the customers to pay their own “use” tax if the seller doesn’t collect a sales tax, there has been no effective means of enforcing use taxes, according to tax experts.

The Direct Marketing Association contends that the proposed law would make it difficult for direct merchants to compete. “Expanded and overlapping state tax jurisdictions would seriously jeopardize the continued growth of electronic commerce in the United States, and it would impede the access of small and medium-sized companies to a nationwide market,” George Isaacson, tax counsel for the DMA, told the Congressional panel. Isaacson noted that the legislation fails to reduce the more than 7,500 tax rates across the U.S., that it doesn’t reduce the “burden” of tax collection, tax remittance and tax audits facing interstate marketers, and that it fails to guarantee fairness in the compensation of sellers for the costs of tax collection and remittance."

Please read below for entire article.

-- Chip

<<<CLICK HERE>>> for full article

Retail Industry Groups Square Off in Internet Sales Tax Debate

"At a Congressional hearing last week, retail industry groups representing store-based and direct retailers presented opposing views on whether Congress should move ahead with a proposed law that would mandate collection of sales tax on goods sold online and in catalogs.

“We are here to ask you to level the playing field between sellers that collect sales tax and those who cannot be required to collect the tax because they do business in the community on a virtual rather than physical basis,” said Wayne Zakrzewski, vice president and associate general counsel-tax, for J.C. Penney Co. Inc., No. 12 in the Internet Retailer Top 500 Guide. “Many of our competitors do not collect, which gives them a competitive advantage. This is not because they are innovative or provide incremental value to the consumer, but because the states do not have the ability to require collection of a tax that is due from the consumer.”

Zakrzewski spoke on behalf of the National Retail Federation, which represents large retail chains as well as other types of merchants. But while the NRF argues that a mandated sales tax on direct merchants would be more fair, the Direct Marketing Association, which represents web and catalog merchants, contends that the system as proposed would “seriously jeopardize” the continued growth of e-commerce in the U.S. because of the costs involved in collecting and remitting sale tax across more than 7,500 tax jurisdictions.

The hearing covered the Sales Tax Fairness and Simplification Act (H.R. 3396) introduced in August by Rep. William Delahunt (D, MA). The proposed law recognizes the Streamlined Sales and Use Tax Agreement, commonly referred to as SST, as an effective means of providing for interstate collection and remittance of sales tax. If the legislation is enacted into law, states that abide by the SST’s system of defining, collecting and remitting sales tax could mandate that sellers from other states process sales taxes for all customers within the SST member states. As of next month, the SST will have 17 states as full members, plus another five that support the SST but have yet to implement its policies.

Current law only requires sellers to charge sales tax for customers located in states where the seller maintains a store or other physical presence. Although current law also requires the customers to pay their own “use” tax if the seller doesn’t collect a sales tax, there has been no effective means of enforcing use taxes, according to tax experts.

The Direct Marketing Association contends that the proposed law would make it difficult for direct merchants to compete. “Expanded and overlapping state tax jurisdictions would seriously jeopardize the continued growth of electronic commerce in the United States, and it would impede the access of small and medium-sized companies to a nationwide market,” George Isaacson, tax counsel for the DMA, told the Congressional panel. Isaacson noted that the legislation fails to reduce the more than 7,500 tax rates across the U.S., that it doesn’t reduce the “burden” of tax collection, tax remittance and tax audits facing interstate marketers, and that it fails to guarantee fairness in the compensation of sellers for the costs of tax collection and remittance.

Barbara Tulipane, president and CEO of the Electronic Retailing Association, which represents primarily TV-based merchants, made a similar argument in a statement last week. “Small business expansion, fostered by Internet marketplaces like eBay as well as e-retailers throughout the country, is a major job creator helping to keep the U.S. economy moving forward,” Tulipane adds. “Making electronic retailers responsible for computing, collecting and remitting tax for thousands of taxing jurisdictions with different rates and coverage is unfair and will significantly harm the growth of e-commerce.

But J.C. Penney’s Zakrzewski contends that Delahunt’s bill provides for a “significant reduction in the burden imposed by the states sales tax system” in participating states. In a statement, the NRF added that the Streamlined Sales and Use Tax Agreement “provides uniform definitions, a taxability matrix showing what items are subject to tax,” and that the sales tax plan provides for assistance from software companies that specialize in collecting and remitting sales tax across multiple jurisdictions.

He added, “Passage of H.R. 3396 into law would be the appropriate next step to a modern, fair and responsive sales tax system across all participating states and sellers.”

Delahunt’s bill is similar to one introduced in the U.S. Senate by Michael Enzi (R, WY). Neither bill, however, is expected to pass in the current Congress, which extends through next year, says Daniel Schibley, a state tax analyst with CCH Inc., a Riverwoods, IL-based publisher of tax and legal information. “I don’t think these bills have any chance of passing in the current session of Congress,” he says. “The idea behind introducing them is to keep the issue alive while building support for legislation.”

December 12, 2007

Amazon.com Invests In Bill Me Later: Online Bill Payment Market Heats Up = OPTIONS Exist and Online Merchants Should Explore Them All To Save Money

eTaildTail friends over at Pulse2 and TechCrunch talked about Amazon's partnership with Bill Me Later to offer a cost effective payment system for those purchasing products on Amazon.

Amazon_logo Amazon did not buy Bill Me Later and rather made a "large" strategic investment.  The deal is similar to eBay using PayPal or Google Product Search using Google Check Out as their payment systems, but for eBay bought PayPal and Google created Google Check out. 

The good news for consumers, and online reatilers, is that you now have a more cost effective way to make Amazon purchases and another option in the marketplace to consider when using a payment method for your own online storefront. With options usually comes more competitive pricing and lower commissions paid for each transaction, so we hope. 

As a reminder to those who get "swallowed up" by the PayPal and Google Check Out hype, there are a myriad of payment options in the marketplace; options do not just include eBay with Pay Pal, and Google with Google Check out.  Although these two companies would like all online merchants to think these are the only cost-effective choices, and to be respectful they are the largest, but let's take a closer look. 

The reality is that these two companies do not offer the most effective payments solutions in the marketplace but rather the most pervasive. Their real value add lies not in their saving you money on transactions, as they are probably the most expensive in the marketplace, with transaction costs ranging between:

Pay Pal = 1.9% + $0.30 to 3.0% + $0.30 per transaction

Google Check Out = FREE through Feburary 1, 2008 = 2.0% + $0.20 per transaction, thereafter

Both of the their real value lies in the followng two major points:

1. market saturation = people know about them and trust them from the consumer side to the online merchant side and

2. their "access" and "discounts" for the online merchant to other eBay and Google products respectively.  PayPal and Google Check out folks often get first "dibs" on disocunts when using related eBay companies' services and products (as Shopping.com and ProStores Web Stores) and online merchants who use Google Check Out get disocunts on adword/keyword buys at Google -- see this link in their sign up to take advantage of special adword offers <<<GOOGLE ADWORD OFFER ON GOOGLE CHECK OUT PAGE>>>.

I call that circling the customer at each touch point to capture the most dollars from an existing client and keeping that online merchant within your sphere of influence, others call it smart business. :-)

I will be hosting a webinar with MerchantAdvantage in Janaury of 2008 on payment options tentively titled:

"Payment Options to Help the Online Merchant Save Money and Increase Effficiency"

...so please join me as the online payment option topic is heating up. If you are interested you can sign up for my FREE monthly newsletter here on this site to be updated at that webinar and other educational materials to help you grow your online business.

In the meantime, remember that Bill Me Later is not a new company, just one you are now more aware of becasue Amazon blessed it to compete better with eBay and Google Product Search.

Another great company, that also can save on transaction costs, and is oftentimes a better solution to PayPal or Google Check Out, is National Merchant Center. They have been around for over a decade and service thousands of online merchants too. If you want to just "check them out" to compare.  Contact Alice Kong at this email address, tell her Chip sent you, so she treats you well: AKong@NationalMerchant.com

And if you want to work with a company that specializes in finding you the right and best payment method option -- which may include using the present system you have with some new options -- and then sets you up competely regardless of what payment option you are using right now, check out KOR Strategy Group.  Talk to Richard and tell him that Chip at eTaildTail sent you -- he will treat you well.  I have sent dozens of online merchants his way and somehow he manages to work magic REGARDLESS of what payment options you want to use to save you money and he is very, very cost-effective.  Here is is his email address: Richard@KORStrategy.com

Remember that you always have options, so explore them all before running to the "brand" that is getting the most hype at the moment to really make sure you find the right solution for you.  My advice, start with KOR Strategy Group as they can advise you quickly even if you use them or not.

Happy Shopping during this holiday month.

-- Chip

PS  Oh yeah, here is the announcment from Amazon, almost forgot to post it.

by Amit Chowdhry at Pulse2.com

Amazon_christmas_logo_1210 "Amazon.com announced today that they are investing in Bill Me Later, Inc. Not only that, but Amazon is also signing a agreement with the online billing company as well. eBay and PayPal has thus far proved the synergy of combining an online retailer with an online billing payment company. Over 90% of all eBay auctions are paid via PayPal so it made sense for eBay to buy them for $1.5 billion.

“Bill Me Later has developed a very customer-centric method to make online shopping even easier,” stated Matt Swann, VP of payments at Amazon.com. “We are pleased to make the convenience of Bill Me Later available to our tens of millions of Amazon customers [source: Amazon.com press release].”

The investment terms were not disclosed, but the company has $200 million in funding capital according to TechCrunch. Bill Me Later investors include Chase Paymentech, Azure Capital Partners, First Data Corp, Crosspoint Venture Partners, GRP Partners, CIT Group Inc., Citigroup Corporate and Investment Banking, Citigroup, Equifax, T. Rowe Price, and Legg Mason Inc.

Bill_me_later_logo “Amazon.com and Bill Me Later share the same commitment to making shopping easy for consumers,” stated Gary Marino, the CEO of Bill Me Later. “Just As Amazon invented a new and better way for people to shop online, Bill Me Later has created a new and better way for people to pay for purchases online.”

Before joining Bill Me Later, Marino was an EVP, Chief Credit Officer, and Chief Marketing Officer of consumer lending at First USA/Bank One."

<<<CLICK HERE>>> for full story

And here is Amazon's Press Release:

<<<CLICK HERE>>> for full story

December 11, 2007

ChannelAdvisor Launches DSRWatch for eBay Sellers

Here is some news from Channel Advisor.  Channel Advisor has partnered with DSRWatch.com to help customers at eBay compare prices, products and eBay sellers.  Sounds like a good feature, as it helps customers compare the best rated sellers, best prices, and other attributes of the eBay seller -- and the eTaildTail community likes both companies! 

Well done and onward and upward, all of this is great news for online shoppers looking for the best and "right" deal when shopping within eBay.

Happy Holidays to you all!

-- Chip

by Ina Steiner
AuctionBytes.com

"ChannelAdvisor has launched a new tool that displays sellers' Detailed Seller Ratings (DSR) along with comparisons to other sellers. With eBay's DSR feature, launched this year, buyers may rate sellers anonymously on a 5-star scale in four categories: item as described; communication; shipping time; and shipping and handling charges. Now anyone can enter a seller's User ID in ChannelAdvisor's new DSRWatch utility and see how that seller stacks up in terms of raw numbers, and where they fall compared to other sellers.

Dsrwatch_and_ebay

ChannelAdvisor CEO Scot Wingo said sellers need to wake up to the growing importance of DSRs, which can effect their performance grade and their exposure in search results. "The larger the number of ratings you have, the longer it will take for you to impact your DSRs in a positive manner," the tool's FAQ section states.

Channel_advisor_logo In addition, Wingo said his company has found that sellers who have a DSR rating of between 4 and 4.5 in the shipping cost criterion have seen a decrease in ASP. Those with a high DSR rating have seen no change in ASP, though Wingo said that may change once eBay begins advantaging sellers with high DSRs in the search results.

ChannelAdvisor made the tool available to the entire eBay community, Wingo said, "to help sellers prepare for all of the changes coming in 2008 and give them the first solution for monitoring their increasingly important Feedback 2.0 Detailed Seller Ratings."

Sellers can also sign up to receive email alerts from DSRWatch when their DSRs change."

<<<CLICK HERE>>> for full story.