MerchantAdvantage CEO To Speak At Ecommerce Leadership Summit

eTaildTail is proud to announce that Michael Lambert, CEO of MerchantAdvantage will speak at Infopia's "Ecommerce Leadership Summit"scheduled for March 3-5 in Salt Lake City, Utah.

eTaildTail and MerchantAdvantage friends can <<<CLICK HERE>>> to learn more about the conference.  Anyone who signs up can receive a free FLIP MINO.  Even without the free gift the price to attend this intimate conference -- where you can actually sit down with senior executives from all companies attending - is well worth the price and Salt Lake City is easy to get to and beautiful. 

Attendees of the conference, sponsored and hosted by Infopia, include ecommerce experts from Amazon, eBay, Ecommerce Merchants Trade Association, Google, MerchantAdvantage, PayPal, SalesForce, Stone Edge, Vertical Response and many more companies that can help online retailers run a more productive and revenue generating online business.

Plus the SNOW in Park City, Snowbird, and surrounding ski areas is some of the best ever....so why not come for the weekend....and bring a friend!

If you decide to come please look up Michael Lambert and say hello.  He will be at all of the fun events and below is his speaking schedule:

Speaking: Michael Lambert, CEO of MerchantAdvantage
Topic: Comparison Shopping Explained -- Learn how comparison shopping feeds can drive quality traffic to your site.
When: Thursday March 5, 2009
Time: 10:30 am
Room: Canyon Room B

<<<CLICK HERE>>> to see full agenda of conference and speakers

MerchantAdvantage looks forward to seeing you there and let's have some fun! 

<<<CLICK HERE>>> to register and find out all details.

- Chip Arndt, eTaildTail author

Reach More Online Customers This Summer And During The Holidays

eCommerce Merchants Trade Association (eCommerce Merchants) and MerchantAdvantage had a free webinar last week attended by many online merchants looking for tips to increase revenues this summer and going into the holiday online shopping season.

Presenters were Brandon Dupsky, Managing Director of eCommerce Merchants, and, yours truly, Chip Arndt, Co-Founder|EVP of MerchantAdvantage and author of eTaildTail.

The webinar was free and the archived copy, with audio and slides included, is also free to download.

<<<CLICK HERE>>> to download the free webinar titled:

7 Steps To Reach More Customers Before and During The Holidays

Make sure to check out the last few slides which gives small to mid-sized online merchants some budgeting ideas on how they can afford to use comparison shopping engines, especially since 4 of them are free to use immediately.

Can you afford not to use at least these 4 marketing channels and help, at the very least, to boost your SEO rankings in the process?

Enjoy and I hope it helps.

-- Chip Arndt

eCommerce Merchants Launches Educational Training For Online Merchants with Inc. 500|Inc. 5000

Two weeks ago MerchantAdvantage and eCommerce Merchants had a free webinar together titled, 7 Steps to Reach More Customers Before and During the Holidays, which was attended by over 250 online merchants looking for ways to increase sale via ecommerce and mobile commerce (mcommerce). 

You can download that free webinar here.

eTaildTail and MerchantAdvantage are proud of our partnership with eCommerce Merchants and we strive to keep online merchants informed about new things that eCommerce Merchants is doing everyday to help them with their business.  And believe me they are doing a lot.

If you don't know about eCommerce Merchants, check them out here

Just today eCommerce Merchants announced that they are leading a major initiative with Inc. 500 to leverage their knowledge base at theri conference in Washington DC this September. 

If you are in Washington DC is September, I highly recommend going to the conference to learn from the "best-of-the-best" about what works when selling online.  And since itn is right before the holidays what better time to learn from very successful online retailers.

There will be several break out sessions and opportunities to network. eCommerce Merchants always does a great job in their networking lounge areas, which are also very comfortable.

Here is the announcement from eCommerce Merchants and Inc. 500

-- Chip Arndt

eCommerce Merchants Selected to Launch Educational Ecommerce Program for Inc. 500|Inc. 5000

New York, NY - Inc. 500|Inc. 5000 the definitive list of America's fastest-growing privately held companies has selected eCommerce Merchants, a leading trade association for ecommerce education, to provide an ecommerce educational program for Inc. 500|Inc. 5000 business owners.

eCommerce Merchants will provide online and in-person education to all Inc. 5000 companies beginning with the 27th Annual Inc. 500|Inc. 5000 Conference and Awards Ceremony at the Gaylord National Resort and Convention Center in Washington D.C. on September 18-20, 2008 where a dedicated eCommerce Pavillion will be included at the conference for the first time ever.

"Inc. 500|Inc. 5000 Conference is delighted to be working with eCommerce Merchants on this exciting and important new initiative," noted Kelly Winkler VP, Events and Business Resources, Mansueto Ventures, Publisher of Inc. "This partnership will allow us to deliver valuable information to Inc. 500|Inc. 5000 business owners at our events and throughout the year."

"We couldn't ask for a better partner than Inc. 500|Inc. 5000," commented Cresta Pillsbury, Executive Vice President of Business Development at ecommerce Merchants. "They have an impressive tradition of fostering entrepreneurial excellence, which compliments our 'best-practices' approach to eCommerce perfectly."

The Inc. 500|Inc. 5000 Conference in Washington is open for the first time to all business owners. Reservations can be made by visiting www.Inc500Conference.com or by calling 877-211-0489. eCommerce Merchant members who are not Inc. 500|5000 members are eligible for a special member discount by calling 877-211-0489 and asking for an "eCommerce Pavilion Attendee" registration.

Companies interested in exhibiting in the eCommerce Pavillion or working with eCommerce Merchants should contact Cresta Pillsbury at cresta.pillsbury AT ecmta.org or (415) 342-7075.

<<<CLICK HERE>>> to register, attend, and or/exhibit and read full article.

Cresta is a personal friend so please let her know Chip Arndt and eTaildTail sent you.

Everest Software Names MerchantAdvantage Top Data Feed Management Software Tool

I just wanted to thank Ryan Brown, Everest Software, for the accolade and recommendation from the recent Internet Retailer 2008 show in Chicago to utilize MerchantAdvantage and our cost-effective, Channel Management with Chanalytics Professional and Lite products.

We work hard at MerchantAdvatage to provide the best value for small to mid-sized businesses to manage their product catalog data feeds to ecommerce and mobile commerce comparison shopping engines, affiliate sites -- as Commission Junction and LinkShare -- and over 150 other shopping destination sites and marketplaces -- as Amazon, Become.com, buySAFE bonded shopping network, eBay!, FindGifts.com, Gifts.com, Google Product Search, JellyFish, Like.com, Microsoft Cashback, myCoupons.com, mPoria.com, mShopper.com, Pricegrabber, Pronto, Shop.com, Shopzilla, Smarter, SortPrice, theFind.com, Underbid, Yahoo!Shopping, and many, many others -- without charging any listing, set up or transaction fees or revenue share.

Here is the full review of MerchantAdvantage and other recommendations from Ryan Brown and Everest Software.

"MerchantAdvantage facilitates the marketing of your products through online shopping sites, coupon sites and mobile commerce sites..."

Chip Arndt
Co-Founder|EVP
MerchantAdvantage, LLC

Tips to Maximize Use of Comparison Shopping Engines with MerchantAdvantage CEO, Michael Lambert

At Internet Retailer 2008 in Chicago two weeks ago, MerchantAdvantage CEO, Michael Lambert, highlighted useful tips to using comparison shopping engines -- as Become, Ciao, FindGift.com, Gifts.com, Like.com, PriceGrabber, Pronto, Shopzilla, Smarter, SortPrice, Yahoo! Shopping and coupon comparison shopping sites -- as myCoupons.com. If you want a comprehensive list of comparison shopping sites, affectionately known as CSE's, then check them out here.

Michael Lambert also provided numerous tips to online mercants to optimize product catalog feed to ensure higher lisiting on comparison shopping engines, which, in turn, can then lead to more sales.

I found the video interview to be informative and concise, so check it out.

Please <<<CLICK HERE>>> to view the full interview on maximizing the use of comparison shopping engines with Michael Lambert, CEO, MerchantAdvantage.

The inteview was conducted by eTaildTail good friend Jason Billingsley at GetElastic, an ecommerce blog which I love to read daily. 

Jason is one of the few "industry experts" that I am very comfortable referring to as an expert. Click on his name above for an overview of what he has done with his life in a very short time = very impressive!

Have a great week!

Chip Arndt

Devix and MerchantAdvantage Partner to Maximize Sales for Online Retailers

Well, I had a wonderful past few weeks of traveling and meeting very intelligent people in the ecommerce and mcommerce (mobile commerce) world; I look forward to sharing all of those stories with you over the next few weeks.

It is nice to be back home, for now, so that I can sit down and synthesize all that I have learned and then  share this information with you over the coming weeks.

I was in Chicago for Internet Retailer 2008, Caanes Lions 2008 in Caanes, France (the largest advertising festival in the world) and then back to Chicago for eBay Live!

   

It has been fun and while I was away Devix Corporation released the following about one of my companies, MerchantAdvantage, and our strategic partnership to help online merchants with their online business.

Enjoy the read!

Chip Arndt

PRESS RELEASE

Devix and MerchantAdvantage Partner to Maximize Sales for Online Retailers

"Devix Corporation has announced a strategic partnership with MerchantAdvantage, a provider of Web-based data feed management and analytic tools. The users of Devix platform can now send their product catalog to over 150+ marketing channels and shopping destination sites on the Web.

Already, the Devix Platform offers a strong customer employment technology and the Devix - MerchantAdvantage partnership will only improve upon this. Even with the limited IT expertise, the customers of Devix have the facility to maintain and personally configure all aspects of their web platform and business flow. With the partnership with MerchantAdvantage, Devix e-tailers will now have various benefits such as the ability to strategically market products, find those marketing channels that maximize return on investment, choose from 150+ shopping destinations, and work more efficiently with these marketing channels.

...Devix believes that MerchantAdvantage represents a best of breed partner for its client base. The company also believes that MerchantAdvantage shares its philosophy of customer empowerment as demonstrated by MerchantAdvantage’s robust choice of marketing channels which actively places the power in the hands of e-tailers.

Michael Lambert, CEO and Co-Founder of MerchantAdvantage, added: “Devix clients can now leverage various pricing options and profit-margins on marketing campaigns at the product level, while reaching millions of new clients using an array of marketing options. MerchantAdvantage strives to provide the best products to empower online merchants to customize, send, evaluate, and update product catalog feeds to 150+marketing channels and shopping destination sites. We are honored to be an integral part of the future of Devix to help their clients grow their online business efficiently, intelligently and cost-effectively."

<<<CLICK HERE>> to read all.

MerchantAdvantage Helps Online Retailers at Internet Retailer and eBay Live!

Well the summer is just around he corner and convention season is upon us.  I love this time of the year as we all come together and learn from each other to help grow e-commerce and mobile commerce for us all, in terms of sales, revenues, customers, transactions, web site design, SEO/SEM, marketing and many other areas of importance to online retailers.

I will be at two of the best and largest online retail conventions, namely Internet Retailer and eBay Live, exhibiting and speaking at MerchantAdvantage's booths. The easy part for me is that they are both in Chicago and BOTH at the same location just a week apart in June.

Please see below for details of each convention.  If you would like to go to either convention, I include a special product code for you to get a discount on admission at Internet Retailer and get 25% off of eBay Live! attendance by signing up before May 31 - both courtesy of MerchantAdvantage.

Please come to one or both conventions.  Between the two of them you will learn a lot about e-commerce, mobile commerce and meet hundreds of fellow online merchants and vendors who can help you grow your online business.  Here is the information on what MerchantAdvantage will be covering.  Come by our booths!

Internet Retailer 2008 Conference & Exhibition
June 9-12
McCormick Place West
2301 S. Lake Shore Drive
Chicago, Illinois 60616

MerchantAdvantage promo code to save $100: <<<CLICK HERE>>> and use this promo code EC8279

MerchantAdvantage will be at BOOTH: 307

At Internet Retailer, MerchantAdvantage will conduct mini-seminars including “Tips and Tricks to Working with Comparison Shopping Engines” and tutorials on “Channel Management with Chanalytics(sm) as the “Ultimate Marketing Tool” to work with 150+ shopping destination sites and marketing channels. Come by and watch how we cost-effectively upload your product catalog data and begin marketing your data to new marketing channels instantly to increase sales.

EBAY LIVE! CHICAGO:
June 19-21, 2008
McCormick Place West
2301 S. Lake Shore Drive
Chicago, Illinois 60616 (Cab Drop Off at Gate 40)

Save 25% at eBay Live! by registering before May 31: <<<CLICK HERE>>> 

MerchantAdvantage will be at BOOTH: 967

At eBay Live!, MerchantAdvantage launches new products and offers its turnkey “Shopping Destination Site Marketing Solution” to work with 150+ comparison shopping engines and marketplace at a discount for eBay Stores and ProStores Web Stores. Come by and see how you can increase sales by using more marketing channels very cost effectively!

I really love to help any online merchant with issues they may have, so please stop by the MerchantAdvantage booths at both Internet Retailer or eBay Live and ask for Chip Arndt!  See you there! 

-- Chip Arndt