Contact Me

Email Address:
Website: http://www.etaildtail.com
Location: Miami, Florida USA

Who is Chip?

I am lucky to have the opportunity to leverage over 10 years of internet e-commerce experience to bring small to mid-sized merchants tips and advice to make their businesses grow. While I write eTaildTail, it is actually one voice of many minds. More precisely, my blog entries are powered by the brain power and knowledge base of the team at MerchantAdvantage and my time in the world of online commerce and the internet. That team has over 50 years of combined experience in online shopping and technical support and share a desire to learn all there is to know to help small to mid sized online merchants be successful.

We all know that the e-commerce and m-commerce (mobile commerce) marketplace is growing rapidly and so too are methods, philosophies and business applications to take advantage of this growth. With rapid growth comes the need to synthesize information so that the online merchant can quickly make prudent, short, and long term business decisions. Of equal importance is the need to share this information, because what works today often does not work tomorrow.

This reality led me to supplement my thoughts with an online forum for merchants to share their own stories and questions. I welcome anyone in the world of e-commerce and m-commerce into this forum with the goal to help all of us. Just click on the eTail dTail Tattler tab.

Beyond my opinion, which some may not agree with from time to time, and this interactive forum, the real value of eTaildTail is to share information on what is happening in the world of e-commerce and m-commerce so that you can grow your business. Each day I will report on topics important to better market your online business. This will include industry updates, commentary on other people’s insights, links to other resources, and above all attempt to be a daily resource for you to help make your online business successful.

I will write from trade shows, from my office [yes it over looks the ocean = lucky me] and from the road, as I learn of information that I think is important to the small to mid-sized online merchant. While my blog is focused on marketing solutions for all of you, I often will speak to other issues that may affect all of us, such as “internet neutrality”, state and federal regulations for online e-commerce…you get the point.

I also love to bring other experts into our world, so I will link to other bloggers, who are far more knowledgeable about certain topics, and encourage industry insiders to make guest comments and appearances. By the way, if you know of some people who might want to be a part of eTaildTail community, in some way, please let me know. The internet is a powerful medium of communication and with your participation we can grow eTaildTail together to be a wonderful meeting place to learn and to help provide you with the answers to grow your business.

Welcome one and all and thank you in advance for sending me your thoughts and insights.

Chip Arndt
Reporting from my home base in South Florida

Editorial Staff

Eva Capps
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Luis Iga
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