When is it Time For An E-Commerce Site Redesign?
We have talked about this topic many times before when trying to understand why ecommerce merchants are not doing better in selling prodcuts online. Just having an ecommerce Website is not good enough!!!
I thought that this article could prove helpful to those who are considering a Website redesign and to many who should redsign their Website.
- Chip Arndt
August 11, 2009
"When do you know it's time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
But all three answers did have one common theme: If enough customers tell you that parts of your Website are affecting the shopping experience, then a redesign may be in order...."

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