Extreme E-tail: Sell the Product, Sell the Search, Sell the Space
This is a great article to prepare for the ecommerce holidays. Yes, the holidays are right around the corner for e-commerce merchants.
- Chip Arndt
By John Federman
E-Commerce Times
August 12, 2009 - "The holidays are months away, but e-tailers should already be well under way in planning how to best take advantage of the November/December traffic surge. Now is the time to look at ways to drive your site's incremental revenue with tactics like adapting brick-and-mortar practices to the Web and monetizing your in-site search results page...."
Anyone in ecommerce that depends on the holiday season for the bulk of their sales should already be well on their way down the path of having their holiday marketing and site optimization ready. The bell rings October 1st and that's only a month and a half away.
Posted by: Ecommerce Design | August 17, 2009 at 06:46 PM
Great write up. Thanks for sharing your thoughts in this blog.
Posted by: shopping cart software | December 28, 2009 at 12:25 AM