Extreme E-tail: Sell the Product, Sell the Search, Sell the Space
This is a great article to prepare for the ecommerce holidays. Yes, the holidays are right around the corner for e-commerce merchants.
- Chip Arndt
August 12, 2009 - "The holidays are months away, but e-tailers should already be well under way in planning how to best take advantage of the November/December traffic surge. Now is the time to look at ways to drive your site's incremental revenue with tactics like adapting brick-and-mortar practices to the Web and monetizing your in-site search results page...."