What is Multichannel 2.0? ...Learn More Here

This is from our friends at Elastic Path...it is a great read.

Traditional, Multichannel 1.0 includes retail, mail order, call center and online store. Emerging technologies like mobile phones, Internet protocol TV and set-boxes, store kiosks and digital signage and consumer electronics like iPod touch, gaming consoles and portable book readers like Amazon kindle — the next generation of shopping channels is what we at Elastic Path refer to as Multichannel 2.0 — anything that has the potential potential to access your information assets and facilitate transactions through them.

Mobile

Mobile Commerce Beginnings

• First appeared in 1997 in Finland with 2 mobile phone enabled Coca Cola machines that accepted payment by SMS (text messages)
• The same year, Finland’s Merita Bank also began accepting SMS transactions
• In 1998, the first downloadable ringtones appeared in, again in Finland
• In 2000 we saw mobile parking payments in Norway, mobile train tickets in Austria and mobile airline tickets in Japan

Mobile Commerce Today.... (continued) this is a great read!!!

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- Chip Arndt