This is from our friends at Elastic Path...it is a great read.
Traditional, Multichannel 1.0 includes retail, mail order, call center and online store. Emerging technologies like mobile phones, Internet protocol TV and set-boxes, store kiosks and digital signage and consumer electronics like iPod touch, gaming consoles and portable book readers like Amazon kindle — the next generation of shopping channels is what we at Elastic Path refer to as Multichannel 2.0 — anything that has the potential potential to access your information assets and facilitate transactions through them.
Mobile Commerce Beginnings
First appeared in 1997 in Finland with 2 mobile phone enabled Coca Cola machines that accepted payment by SMS (text messages)
The same year, Finland’s Merita Bank also began accepting SMS transactions
In 1998, the first downloadable ringtones appeared in, again in Finland
In 2000 we saw mobile parking payments in Norway, mobile train tickets in Austria and mobile airline tickets in Japan
Mobile Commerce Today.... (continued) this is a great read!!!