US Online Sales Up 1st Q 2009 Over 2008...But....
The following report is a "mixed bag" for e-commerce merchants. The great news is that e-commerce is here to stay and is growing in a "tough" economy. The so-so news is that Web-only, e-commerce merchants did not see the same rise in sales as multichannel retailers (i.e. those retails that had a brick and mortar and online presence), although 31% of Web-only, e-commerce merchants did see a rise in revenues in this very difficult economy.
I am still positive on the overall growth of e-commerce for both mulitchannel and Web-only retailers into 2009 and 2010 because I see ongoing innovations of smart phone devices as helping increase online sales of all types and more and more people like to shop online.
Happy reading.
- Chip Arndt
In dark days, e-commerce shines.
"Most US economic indicators were down in Q1 2009, but online sales were an exception.
According to a survey by Forrester Research and Shop.org, US online retail sales rose an average of 11% in the first three months of 2009. Of the 80 companies studied, 58% saw online sales increases compared with the same quarter last year.
Looking further into the findings, 44% of the e-tailers reported increases of over 10%, 14% showed increases up to 10% and 13% reported flat sales.
In the survey, about 70% of both consumer brand manufacturers and multichannel retailers reported online sales increases. However...." <<<CLICK HERE>>> to continue reading; it is a good read.
Comments