Rank Well on Google Product Search
eTaildTail relies on experts when we can and for online retailers (ecommerce merchants) we found a wonderful article on how best to work with Google Product Search.
MerchantAdvantage helps any ecommerce merchant work with Google Product search and over 200 other marketing channels, so if you are having difficulty feeding your product catalog to Google Product Search and/or working with other marketing and shopping channels, please feel free to contact us. We help you also analyze cost-effectively all of your marketing campaigns using Chanalytics , which is available as a stand alone product or integrated into our Channel Management products.
The below article from SEOmozBlog about how to leverage Google Product Search will help a lot! I really liked it.
-- Chip Arndt
Co-Founder, MerchantAdvantage
From SEOmozBlog
By: Tom
April 20, 2009
Google Base aka Google Shopping aka Google Products
"What do you know about Google Base? If you're running a site which sells something, you should be paying attention to Google Base because it's the service which underpins various vertical search portals from Google, including Google Products.
In case you're not familiar with Google Products and what they look like, let me give you an example:
See how Apple can't even rank top of Google for the phrase 'buy iphone'? Those 3 links above them are pulled from Google Shopping results. So having your products ranking highly in Google Shopping/Products/Base is clearly a good thing. But how do you get good rankings in this arcane Google offshoot? Is it all about pagerank?
Major Ranking Factors For Google Products
Below I present to you a list of the major ranking factors in Google Products, in no particular order. I've not done enough research to determine which are more important than others:..."
CLICK HERE to continue reading....it is worth it!
We've been feeding our entire catalog to GPS since the early Froogle days. It's for sure the best deal going and the tips presented in the article are right on target. Considering it is a free service provided to merchants by the #1 search engine, I don't see how anyone can afford to ignore it.
Posted by: PlumbingGuy | April 30, 2009 at 09:32 PM
Google product search is really a good tool to post products directly online and trade products directly online.
Posted by: SEO | June 18, 2009 at 04:50 AM