Secrets To Selling Online
Experts! Experts! Experts! What do they know about selling online? Turns out they know a lot.
eTaildTail loves to turn to folks in the industry that know what they are talking about when it comes to ecommerce and mcommerce.
For this week, eTaildTail turns to our nothern neighbors and friends in Canada for hepful advice to sell more online and they have a great national anthem. It is: "O Canada", do you know it?
O Canada!
Our home and native land!
True patriot love in all thy sons command.
With glowing hearts we see thee rise,
The True North strong and free!
From far and wide,
O Canada, we stand on guard for thee.
God keep our land glorious and free!
O Canada, we stand on guard for thee.
O Canada, we stand on guard for thee.
Do you know the history behind the Candian national anthem?
oops, I digress....I love Canada....LOL...now where were we...ecommerce...right.
Some of the advice is obvious, some you think you may be doing (but probably aren't doing very well), some you have heard eTaildTail talk to before, and some advice all online retailers should follow to the "T".
So let's get to it and take in some valuable insights from John Torella, a partner with Toronto's J.C. Williams Group in Canada, a retail and marketing consulting firm.
The Canadian Marketing Association honoured John with a lifetime achievement award in 2006. He is co-author of a number of books on retail marketing, including A Guide to Retail Success and Building a Winning Retail Strategy. I think he qualifies as someone who knows what he is talking about, don't you?
Q: What do you see as the secret to successful online retailing?
John Torella: It's got to be unique. It's got to be differentiated. It's got to have a real point of difference, to the point where you would make it a destination — you would go to the site. It's got to have all of those brand characteristics about it.
Q: Can you give an example of how you might create some of those characteristics?
John Torella: If you had some kind of value proposition that was superior to a competitor. So it might be cheaper. It might be faster. It might be more convenient. It might be more experiential, more emotional. Any of those are opportunities for differentiation.
Q: Is there an example of a successful online retailer?
John Torella: You know ..." [want to learn more]?
<<<CLICK HERE>>> to read full article, believe me it is very helpful for any online merchant be they a "Canuck" or a "Yank".
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