Insider Edition: The Experts' Guide to Channel Marketing - QueenofCheap.com
Insider Edition: The Experts' Guide to Channel Marketing
Last week, eTaildTail had a great interview with consumer shopping engine UnderBid.com as part of our 2009 ongoing series called: Insider Edition: The Experts' Guide to Channel Marketing, the weeks before that we had great conversations with Gifts.com, Pront.com and Smarter.com.
eTaildTail knows that using consumer shopping engines ("CSE"s) can help online retailers increase sales at a price they can afford, although many ecommerce merchants still are hesitant to work with CSEs for a myriad of reasons.
The most notable three reasons are:
- lack of familiarity with a particular marketing channel
- lack of evidence that a marketing channel increases sales cost effectively, and
- difficulty of working with a marketing channel
As part of eTaildTail's 2009 effort to educate online retailers as to the many, cost-effective marketing channels available to them to list their product catalog, eTaildTail will interview executives at various CSEs and marketing channels and ask them to help us undertstand their value to growing an online merchant's sales and revenues.
eTaildTail hopes that these online Q&A sessions give you, the online merchant, pertinent information as to a particular marketing channel and the potential benefits of working with them. And, if you decide to work them then great, please let them know that eTaildTail sent you their way.
So let's get started with an interview with Queen of Cheap and its Founder, Marifer Vergara. All interviews are conducted by Chip Arndt, an author of eTaildTail.
If you would like to contact Queen of Cheap and Marifer Vergara you may email me at tips @ merchantadvantage.com and eTaildTail would be glad to accommodate you, or see below.
Insider Edition: The Experts' Guide to Channel Marketing - QueenofCheap.com
Queen of Cheap's Secrets to CSE Marketing Success for Online Merchants
1. When was QueenofCheap.com founded and by whom?
Founded in 2006 by Three Legged Toad to showcase its client's products data feed and drive free traffic to clients' Webstore fronts as value added to their data feed management contract.
2. What sets QueenofCheap.com apart from the other consumer shopping engines?
We drive traffic from our many product review blogs and coupon sites driving qualified customers to our product pages.
3. What are the secrets to success for merchants advertising on QueenofCheap.com?
Merchants should take advantage of our "special offer" with some marketing message and emailing us every special offer, coupon or deal so we can syndicate among our network of blogs.
4. Who is using QueenofCheap.com and why?
Demographics are very broad and consumers love wokring with us because of our coupons and free shipping promotion. Merchants enjoy a flat rate listing business model.
5. What are some of the challenges you are seeing in the retail sector during the current economic downturn, and what are you doing to overcome them?
Consumers are really doing their homework before making a purchase. They search for lowest price available, free shipping offers, coupons. We are working with merchants in providing a flat rate model where they can keep their ROI and monthly spend in check.
Bonus Q: How do I get to work with QueenofCheap.com as an ecommerce merchant?
Easy! Just sign up as a merchant on the website by clicking here or you can sign up easily via MerchantAdvantage.
Chip: Thank you so much Marifer for your time and insights on how online merchants can benefit by working with Queen of Cheap.com.
If you want to keep up with all entries as they relate to Insider Edition: The Experts' Guide to Channel Marketing, please click on "Experts' Guide to Channel Marketing" under categories on the left hand side of the eTaildTail blog.
- Chip Arndt
Merchants are not getting their monies worth from Queen of Cheap. Rumor has it that their traffic is crap that doesn't convert. They're promoting so they can make a buck from the "monthly" fee. It's all about "them", not all about their merchants, or "results."
They need to do the "monthly flat rate" pricing as paying for actual performance will not provide QofC with the income they need to survive. They know there is no money for them in the performance model through their company because they DO NOT DELIVER results. Traffic is easy to get. BUT REAL traffic that converts is MUCH more difficult. Network of blogs etc. PLEASE!
You are wasting money if you use queenofcheap.
Merchants - save your money and find a co. that offers results.
Posted by: M.Schwartz | April 27, 2009 at 08:28 AM
Rip of Artists in more ways than one! Save your money! Do not use Queen of Cheap.
Posted by: Ditto | May 31, 2009 at 01:17 AM