Top 10 Insights on Comparison Shopping Engines

For my first official eTaildTail blog entry for 2009 I thought it important to address ongoing questions from clients about Comparison Shopping Engines ("CSEs"), what I now call Consumer Shopping Engines...please see What Are Shopping Destination Sites?

The process to work with CSEs has not changed much over the past two years so, rather than regurgitate articles and advice that has been written, I post links to what I believe are the 10 Top Ten eTaildtail blog entries the past year.  These 10 articles articulate how any online retailer can gain value from CSEs and how to work with them easily.

1. The State of E-Commerce and M-Commerce Shopping Destination Sites Today: Parts I-IV

2. Comparison Shopping Engines Survey Report 2008: CSEs Are Effective Even In Declining Economy

3. Best Practices to Working with Comparison Shopping Engines

4. You Can Afford to Work With Comparison Shopping Engines: Tips and Tricks

5. Tips to Maximize Use of Comparison Shopping Engines with MerchantAdvantage CEO, Michael Lambert

6. Buying Into Comparison Shopping Sites and Engines: Just Do It!

7. MerchantAdvantage Helps Online Merchants Increase Sales Using Comparison Shopping Engines

8. Blueprint for Multichannel Sales Using Comparison Shopping Engines and Other Marketing Channels

9. Shopping.com Improves Its Consumer Shopping Engine To Help Online Merchants Reach More Customers

10. Increase Conversion Rates When Using Comparison Shopping Engines

BONUS ARTICLE: 12 Step Program for Comparison Shopping Engine Management

I hope these articles help begin and/or improve upon a strategic CSE marketing campaign going into 2009, and if you have questions please email me at chip @ etaildtail.com ... we are here to help.

- Chip Arndt

Comments

[SEO Melbourne]

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