Retracting Holiday Bids for 2009: Advice From eTaildTail Friends at Channel Dollars

eTaildTail friend Kevin Packler, at Channel Dollars, has some great advice for online retailers, as we enter 2009, about what to do in regard to SEM marketing and managaing a pay-per-click budget in these difficult economic times.  You may be surprised what he tells you.  I was....

Channel Dollars
by: Kevin Packler, Account Manager, Mercent Performance

"Happy New Years and welcome to 2009! So many things to talk about this year, especially with this being such a pivotal year for ecommerce. First and foremost, let us take care of immediate concerns…retract those holiday bids!

If you have not already pulled back your bids from the holiday surges, make sure to do it now. In years past, comparison engines have maintained holiday bids as an artificial bid increase instead of adjusting back down.

Also, check to see how the competitive landscape has changed. With the change in seasons, many merchants are slashing and burning their marketing budgets. More than ever, ROI is ..."

<<<CLICK HERE>>> to continue reading, It is a good read and has some good advice!

- Chip Arndt