Microsoft Search One Ups Google Search...And More

MSN is back!

Well it never really left, but now Microsoft is "finally" making significant inroads into Google's market share of online dominance in general and paid search and applications as they apply to ecommerce and mobile commerce (mcommerce) search. 

In past six months, not only has Microsoft purchased ecommerce shopping search engines JellyFish (USA) and Ciao (Europe and USA), to complement existing online shopping products MSN Shopping,  Live Search and Live Cashback, but they also significantly beefed up their online search prowess, so much so that Verizon tapped Microsoft Search to be their default search engine on their mobile devices.

Is all this happening because MSN Search is "better" than Google or is it because Google is suffering the same backlash that MSN suffered a few years back? What is that backlash?

That backlash would be = monopoly...you are too dominant for "our" own good fatigue. Nobody likes a monopoly, especially Americans. Maybe Google - an excellent company - has gotten just too big.  It seems that the tides are turning where people are getting wary of their whole online life being "Googlized".  The irony is that MSN is not so small either.

Regardless...GAME ON....Microsoft has made it clear that they are in the game of search and they are here to stay to meet Google head on into 2009 and beyond.  Competition is a great thing for all of us....now....Yahoo! your move - can you say AOL Merger?!?! mmmmmm......

Here is a quick snippet of the recent MSN/Verizon partnership announcement and a link to the full article:

by Mark Walsh

"Beating out rival Google, Microsoft announced a five-year deal with Verizon Wireless to be the default search provider on the wireless carrier's phones as well as handling mobile advertising services. The long-rumored agreement with the nation's No. 1 wireless operator gives Microsoft a stronger position to challenge Google's commanding share of the mobile search market and make inroads into mobile advertising. Microsoft CEO Steve Ballmer announced the deal Wednesday in Las Vegas at the Consumer Electronics Show..."

- Read the whole story... <<<CLICK HERE>>>

- Chip Arndt