Online Ecommerce Holiday Retail Sales and Traffic Ahead of 2007
There are many reasons why 2008 Holiday Traffic and Sales are up over 2007 in this recessionary economy, but I will leave that analysis for a post Holiday blog entry.
For now, as I know you are all busy with marketing efforts to drive traffic to your Web Store and increase sales, know that 2008 Holiday traffic and revenues are up from 2007.
The below chart, released this week, shows year-to-year growth at some of the the major online retail channels. While the below chart does not track a wide array of online retailers, it is generally agreed by most analysts that sales and traffic data from a sample group of top online retailers is a good indicator of what is happening across the entire ecommerce marketplace.
The below chart tracks online data from: Amazon.com, BestBuy.com, JCPenney.com, Kohls.com, Macys.com, Overstock.com, Sears.com, Target.com, and Walmart.com.
I was highly encouraged by the report and what it signals for the future of ecommerce across the board.
I encourage all online retailers, and those of us ecommerce and mcommerce "addicts" in the world, to read the complete article by <<<CLICKING HERE>>> for an excellent overview of the 2008 Holiday Shopping Season to date from eTaildTail friends at Seeking Alpha: "Experts in Stock Market Opinion and Analysis"
Happy Holidays!
-- Chip Arndt

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