Holiday Marketing Tips for Comparison Shopping Engines

'Tis the season for all online merchants to prepare for Holiday Shopping. 

There is a long to do list to ensure that your Web Storefront is the "best that it can be" so that when a shopper comes to your Web Storefront they purchase a product and feel confident that it will be delivered on time and be of the highest quality. 

I wrote a blog entry in July that referenced in detail all that you can do to make your site as professional as it can be before you start marketing anywhere.  If you would like to read that commentary please <<<CLICK HERE>>> ; it is a quick read and hopefully helpful to increasing sales. 

After you have updated and "cleaned" up your Web Storefront, it is essential that online merchants understand how best to market their Web Storefront on marketing channels as Amazon, NexTag, PriceGrabber, Pronto, Smarter.com, Yahoo Shopping! and 150+ other marketing channels.

SPECIAL NOTE: MerchantAdvantage is the only data feed specialist who works with any marketing channel to increase sales, so please make sure you understand your choices and how they can perform for you before working with a particular channel.  Need more information on your marketing channel options? <<<CLICK HERE>>>.

Okay, now that you are ready to work with one or several consumer shopping engines, comparison shopping engines, shopping destination sites, CSEs, online shopping malls - or whatever you would like to call them - for the Holiday Shopping Season, I highly suggest that you understand the nuances of successful marketing when using these channels.

I read an excellent overview from eTaildTail friends over at Mercent, whose thoughts are summarized very well by eTaildTail friends at Get Elastic titled: Holiday Marketing Tips for Comparison Shopping Engines.

We all work very hard to offer valuable insights to help online merchants increase sales when using CSEs - so I am very happy to link to Get Elastic and get an excellent overview of Mercent's advice.  Please read their advice, as it is very comprehensive and valuable. 

Once you have read these comprehensive insights, you may then want to attend a FREE MerchantAdvantage Webinar with Smarter.com, a very successful CSE, on November 13, and ask your questions to the experts in real time. You can sign up for that FREE Webinar by clicking the title here: 10 Crucial Changes to Marketing Data Feeds to Boost Online Holiday Sales

The above article coupled with this FREE Webinar should cover your bases to ensuring that your Holiday Shopping Season product data feeds are perfect when working with any consumer shopping engine, CSE, marketing channel or online shopping mall.  Attend the Webinar and ask the experts all of your questions.

If you have any further queries, feel free to email me at chip @ eTaildTail.com and I will get back to you as soon as I can.

We are here to help and, if you configure your product catalog feeds properly to all of your marketing channels, you will have more success this Holiday Shopping Season converting shopppers to sales and increasing your  Return on Ad Spend, which is critical during these difficult economic times.

- Chip Arndt

 

Comments

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I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

[Chip Arndt]

Thank you for your nice comments. We are adding 3 new authors for 2009 so, etaildtail will be more robust and informative.

Check back often!

Chip Arndt
Co-Founder|Editor

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