Shopzilla Cost-Per-Click Rate Increases for The Holiday Shopping Season

eTaildTail strives to inform online merchants of relevant information to help grow their online business everyday.

Last week, eTaildTail friends at Shopzilla let us know that they are implementing new Cost-Per-Click rate increases of 25% across the board for online merchants using Shopzilla's comparison shopping engine for the Holiday Shopping Season.  These rate increases are effective from November 20-December 31, 2008. (see below)

These increases are a bit hefty, so please ensure that you adjust your marketing and SKU level bidding strategies, as they are appropriate per marketing channel, accordingly.

As I have said many times before, it is useful and cost-effective for online merchants to have a Web-Based application that helps them:

• Set-up, optimize, and feed their product catalog from one application to any marketing channel
• Monitor and adjust SKU level bidding to maximize return on ad spend
• Analyze the performance of marketing strategies using comparison shopping engines, and
• Adjust marketing feeds immediately

Here is the cost-per-click news from Shopzilla:

"Dear Valued Shopzilla Merchant,

In advance of the 2008 holiday season, we are writing to communicate a seasonal adjustment to our cost-per-click rates. From November 20 through December 31, 2008, we will increase the cost per lead by 25% in all categories. This adjustment reflects the increased conversion to sale that occurs during the holiday shopping season.

These changes will automatically take effect on November 20 and end on December 31. You will not need to make changes to your account before or after this period.

We are committed to helping you maximize your sales during the 2008 Holiday season. If you have any questions, please contact your Shopzilla Account Manager."

If any online merchant needs help managing their Shopzilla feed, or 150+ other marketing channels, MerchantAdvantage, which I am a Co-Founder of, is the only application in the marketplace that allows online merchants to do all of the named functions above and:

• Allows a merchant to feed to 150+ marketing channels for one price
• Charges ONLY a flat per month rate with no long-term contracts
• Supports unlimited SKUs
• Supports unlimited storefronts
• Does NOT charge revenue share
• Does NOT charge transaction fees
• Does NOT charge listing fees
• Does NOT charge set-up fees
• Immediately sets up an online merchant to utilize 4 FREE comparison shopping engines
• Supports SKU level bidding
• Allows online merchants to analyze and react to their marketing campaigns in real time, and 
• Provides free, weekly educational Webinars to maximize their channel marketing efforts 

So if you are interested to learn more about how to maximize your marketing strategy, just go to MerchantAdvantage and ask for a free online demonstration and see what MerchantAdvantage is doing for Callaway Golf, ProFlowers, Birkenstock and hundreds of other US and European clients to maximize their return on ad spend.

The Holidays are upon us and, yes, you can make money in this "recessionary economy" with intelligent marketing strategies, as people are still shopping online.

In addition, if you want to learn more on how to make money during the Holiday Shopping Season, check out this free Webinar MerchantAdvantage and buySAFE gave last week -- it is definately a "treat" and not a "trick"....promise.  Full slides and audio! 

How to Gain Customers and Customer Loyalty During the Holidays

Happy Halloween Week!

-- Chip Arndt

Comments

[Juno]

Hi Chip, Thanks for informing that Shopzilla has increased CPC rates up to 25% during these festive season. I don't know how the merchants has taken it. Ya it is better to follow web-based application which you have said. This would help the marketers to make good sales.