NexTag Says: "Economic Woes Won't Spook Smart Halloween Shoppers"

Is the following synopsis, by the highly successful comparison shopping site NexTag, a "Trick or Treat"?

Some analysts are "bearish" and see this announcement about Halloween Shopping as a "trick", especially when one considers that the USA is experiencing some hard financial times - even with the biggest one day gain of the New York Stock Exchange in history registered today.

But, if it means anything, I see NexTag's synopsis as a "treat"!!!

I do believe that we will see an overall decrease in all retail shopping 4Q 2008, due to general tough economic times and Americans deciding to live more within their means, but this does not mean that online shopping will see a decline from last year.

Actually, I see more and more people going online to shop because:

1. of several assumptions based on my prior post titled: Credit Crunch Sends Shoppers Online for Cheaper Holiday Presents
2. Americans find shopping online cost-effective and easy
3. consumers are becoming more and more comfortable with online shopping and with mobile commerce ("mcommerce"), and
4. month-to-month growth rate of 15-35 year olds shopping online is growing faster than ever before

So here is NexTag's analysis, which is a "little" bias as they want people to shop with them, but I believe it is accurate, especially when I see statistics on shopping across over 150 other comparison shopping engines ("CSEs").

Economic Woes Won't Spook Smart Halloween Shoppers
NexTag offers users the tools they need to save this holiday season.

From NexTag, October 13, 2008

The economic outlook may be grim for many Americans, but that doesn't mean Americans will skimp when it comes to costumes, candy and decorations this Halloween.

The latest report from the National Retail Federation shows that despite a slowing economy, Americans will be celebrating the holiday this year in greater numbers than ever before (64.5%, up from the previous year's high of 58.7%). Average spending is also on the rise at $66.54 per person, an increase of more than $20 in the past seven years alone. And it's not just parents and children who are getting into the spirit of the season, seniors, singles and even pets will be donning costumes and strutting their stuff.

However, while shoppers are spending more they're also spending smarter. Increasing numbers are turning to the internet, and specifically to price comparison shopping to find the best deals. NexTag offers consumers the information they need to find the best value for their money as well as access to hundreds of quality sellers.

It's Trick-or-Treat Time: By far the most popular Halloween activity...

<<<CLICK HERE>> to read full article, it is a good read!

-- Chip Arndt

Comments

[carla]

I think for a lot of customers, online shopping means not being overly tempted to overspend in the overhyped “holiday” themed shopping malls and stores, standing in line, wasting gas, wasting time = money and so on.