MerchantAdvantage Helps Increase The Return on CSE Spending

It is always nice when the marketplace takes notice of our hard work at MerchantAdvantage to help ecommerce merchants work cost-effectively with over 150 consumer shopping engines and comparison shopping engines ("CSE"), including Amazon, buySAFE, eBay, Cooking.com, Greenzer, HGTV, Like.com, PriceGrabber, Pronto. Shop.com, Shopzilla, Smarter.com, and a myriad of other CSEs.

Today, BizReport reported on the importance of using a robust analytic tool to:

• measure how marketing campaigns are working across CSEs, and
• gauge and calculate return on ad spend ("ROAS") when using these marketing channels. 

In the article, BizReport highlighted MerchantAdvantage, and our "Chanalytics" reporting tool, as an important element to providing essential, easy to understand metrics for an ecommerce merchant.  These metrics are provided in a user friendly report which empowers a merchant to be proactive in adjusting marketing campaigns using CSEs to increase ROAS quickly and easily. 

The "Chanalytics" product is available to any ecommerce merchant, as a stand alone product, to measure and compare all marketing campaigns in one user-friendly interface.

"Chanalytics" is also incorporated into other MerchantAdvantage tool-based products that help ecommerce merchants feed their product catalog data to over 150 CSEs or marketing channels seamlessly.

In addition to the free white paper report on "Chanalytics", identified by BizReport, MerchantAdvantage also offers several other helpful resources free. <<<CLICK HERE>>> to access that library of information.

I hope these additional reports and resources prove helpful to all ecommerce merchants to grow sales going into the holiday shopping months.

<<<CLICK HERE>>> to access that library of information.

- Chip Arndt

BizReport
by Kristina Knight
October 3, 2008

How to Increase the Return on CSE Spending

"Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are two ways to increase the ROI of CSE spending from the start.

First, don't go it alone. Marketers can spend all day tracking down the metrics of a campaign. Instead of doing this yourself, consider using an analytics program, like Chanalytics from MerchantAdvantage, to offer technical support. Chanalytics regularly feeds the data merchants need as they need it; it can also process any technical issues that face the marketer before those issues become huge, time consuming matters. Managing the CSE channel from the beginning can free up time so that etailers can focus on selling more products.

Second, don't stop reviewing the information sent from feeds and the responses received directly from consumers. Consumers feelings can change in an instant. Most want a simple shopping experience, fast shipping and a good product;..."

<<<CLICK HERE>>> to read full article by Kristina Knight and BizReport.

Comments

[tien]

It's a great tool indeed :)