Shopping.com Improves Its Consumer Shopping Engine To Help Online Merchants Reach More Customers

eTaildTail strives to keep online merchants up to date on changes and upgrades at all consumer shopping engines, affectionately known as CSEs, or comparison shopping engines.

Yesterday, Shopping.com announced some improvements and enhancements to their comparison shopping engine navigation features that should help online merchants better reach customers and customers better reach online merchant listings.

All online merchants, please incorporate these important changes to improve performance when using the Shopping.com CSE.

I hope this information helps. Please read Shopping.com's helpful advice, understand it, and make adjustments accordingly.

If you are a MerchantAdvantage client, please consult with your technical representative and they will help you leverage this new feature immediately.

 

From Shopping.com Merchant Support Team:
October 28, 2008

"In an effort to improve the end-user experience, we are starting to require that merchants supply product condition in its own separate field. 

The Condition field should hold only the key words "New," "Used," or "Refurbished." This information is not currently visible on product listings, but will be used to focus the search process. The special projects mentioned above will ensure that functionality will be built into the user interface of Shopping.com so that we will make use of this information in a much more viable fashion.

The indication of product condition on top of stock description will help your conversion to sale by reducing cart abandonment due to the consumer having too little information, pre-checkout.

When you make use of the stock description as well as product condition fields in your feed, you ensure that the consumer has the highest amount of information needed to intelligently make a purchase."

Happy Halloween Week!

- Chip Arndt