Google Product Base Builds By Accepting Other Shopping Feeds To Google Base

Google Product Base, a shopping comparison engine, has not grown as fast as Google is used to growing so Google Product Base is now accepting data feeds that are formatted for Shopping.com and Shopzilla.com, as well as Google Base, in hopes of getting more e-commerce merchants to sign up with Google Product Base.

Google states: "...take advantage of this option when you register your data feed in your account. Select the type of feed you're registering and then chose from a drop-down list of feed formats. We'll automatically format your feeds for proper integration and uploading into Google Product Search."

Google says existing Google Product Search providers should continue submitting feeds in the Google Base format to take advantage of optional and custom attributes.

Here is a small caveat. Eventhough there are over 150 comparison shopping engines in the marketplace, Google is only accepting feeds formatted for Shopping.com and Shopzilla.com and their own Google Base format, not any comparison shopping engine.

Here is what they suggest, from their Website:

• Please include unique URLs for the items in your feed.
• Please submit your Shopping.com feed as either a .csv or .txt file, as we do not currently support .xls and .xml formatted Shopping.com feeds.
• Note: We will automatically detect your file's delimiter.

 

• Please submit your Shopzilla feed as a tab-delimited text file (.txt).
• Note: This is the same format as the Shopzilla-specified file format.

Here is more information regarding data feed submission in general using Google Base. <<<CLICK HERE>>> for that information.

-- Chip Arndt