AOL Shopping and New Gift Card Program Powered by Gifts.com

I always like to see comparison shopping engines try to provide more value to both the consumer and online merchants when listing products with a comparison shopping engine.  Over the past six months, heading into the 2008 holiday shopping season, comparison shopping engines have been doing their best to take advantage of the ongoing growth and ease of online shopping.

Since July 2008, AOL has done an excellent job of working with Gifts.com to provide great ideas for shoppers that allow shoppers to use a gift card program.

AOL Shopping’s gift card program appeals both to shoppers and merchants, said Sally Henry, director, AOL Shopping. “Users can use the cards universally and buy from any given retailer,” she said.

Just another method that shows that large media companies are trying hard to leverage the growing trend of online shopping and mobile shopping.

If you are an online merchant, shouldn't you consider listing your products on these shopping comparison engines? 

I think you should and, at the very least, sign up for 4 free comparison shopping engines, yes FREE. And then once you know more about comparison shopping engines, and how they can work for you, you can try over 150 others that work on either a pay-per-click model or commission based model. It is really a no-brainer. 

The free ones are: Google Product Search (see prior post), theFind.com, MSN LiveSearch, and Microsoft Cashback.  The latter two you can set up with one feed or email MerchantAdvantage and we can help you set up all of your marketing campaigns.

Happy marketing!

-- Chip Arndt

Comments

[Amrendra]

Please tell more on comparison sites, still i ma unable to find its exact work. Is it a separate site or can a online store itself have this facility too.