Using Testimonials/Reviews Effectively: How Credibility Indicators Can Help (or Hurt) Your Conversions

l Yes, I love MarketingExperiments free Webinars.

These webinars have a great track record of helping my clients on numerous issues. 

If you want to learn more about how "reviews/testimonials" can help, or hurt, drive traffic to your webstore and convert visitors to buyers, may I suggest signing up for Dr. Flint McGlaughlin's free webinar July 9.

Details below,

Happy 4th of July weeek and weekend.

Chip Arndt

Join a FREE July 9, 2008 MarketingExperiments Webinar

Topic:  Using Testimonials/Reviews Effectively: How Credibility Indicators Can Help (or Hurt) Your Conversions

When: Wednesday, July 9, 2008 – 4:00 to 5:00 p.m. EDT

Presenter: Dr. Flint McGlaughlin, Director, MarketingExperiments

Is "testimonial blindness" the new "banner blindness"?

As more and more websites use these credibility indicators,
marketers need to know if these elements really work, if they're
just cluttering up pages, or worse – hurting results.

During this free, one-hour Web Clinic, we will:

– Examine recent tests that increased (and reduced) conversions
– Discuss proven ways to use testimonials more effectively
– Review and optimize attendees' landing pages (time permitting)

NOTE: To be considered for a live landing page review, please
include your sign-up page URL when you register.