Marketing for Holiday Season Should Begin in October
This just in from the "experts." It is a good read for all online merchants! Prepare now for online holiday shopping....or very soon. :-)
From eTaildTail friends over at Internet Retailer and MarketLive:
"While most consumers don’t start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an e-commerce platform provider.
During 2007’s fourth quarter, online merchants in the MarketLive Performance Index experienced an overall conversion rate of 4.8%, an 18% increase from the third quarter. The engagement rate (visit-to-cart) ratio rose 9.87%, up 4% from the prior quarter, and cart abandonment dropped 6% to 55.64%."
<<<CLICK HERE>>> to read full article
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