Home Page Design: Applying The "Dont Make Me Think Test"
A few weeks ago, I talked about "Best Practices To Working With Comparison Shopping Engines and Why Online Merchants Should Work with Online Shopping Sites".
One of my first tips was to ensure that your storefront was worthy of marketing. Some people asked me for more information on what I meant.
Well, it just so happens that eTaildTail friends at Get Elastic have a perfect article, by Linda Bustos, today about how to ensure that your Web storefront is worthy of marketing.
Check it out; it is a quick read and has some great tips and tricks and visuals too!
-- Chip Arndt
Home Page Design: Applying The "Dont Make Me Think Test"
From Get Elastic
by Linda Bustos
July 28, 2008 -- "If you’re not familiar with Steve Krug’s web usability classic Don’t Make Me Think, it’s an entertaining and informative introduction to web site optimization. Though its screenshots and examples are quickly looking “old school” - its principles still stand. I “think” any web design and ecommerce professional should give it a read, and then give their own websites the “don’t make me think” test.
Today I’m going to apply the concepts from Don’t Make Me Think to The Source - a chain of electronics retail shops we used to call Radio Shack here in Canada, until it was acquired by Circuit City. I’m a fan of Circuit City’s web design and marketing, and have praised them many times before on this blog which is why I had high expectations from The Source’s web presence. But I found myself “thinking” very hard on this site.
This post is not intended to slam the design, but to point out areas that could be improved based on generally accepted design and usability principles.
<<CLICK HERE>>> to read more and get Linda Bustos' tips to building a better storefront. Enjoy the read, it is a good one.
Thank you Chip! Glad you liked it.
Posted by: Linda Bustos | July 30, 2008 at 11:02 PM