Best Practices to Working with Comparison Shopping Engines
eTaildTail likes to give tips and ticks to online merchants to help them better use comparison shopping engines. Here is some guest advice from Michael Lambert, CEO of MerchantAdvantage.
Chip Arndt
Best Practices to Working with Comparison Shopping Engines
"Timing is everything. Although it is very important to feed your most current product information to Comparison Shopping Engines, they typically "Index" them before consumers view the information.It is best to be sure and upload your product data just before the CSE sweeps, or imports their data, and this typically happens a few times a day at varied times depending on the CSE.
But, when possible, it is good to allow a day or so between feeds to allow proper indexing within the CSE, and particularly Google Base. So, if your product information has not changed, wait until it has (up to a few days) before feeding again. This will allow your products to be properly categorized and indexed, and help your performance within that CSE.
And as always:
1. Feed to any FREE comparison shopping engines -- as your conversions can't be bad -- this includes free sites as, Google Product Search, Microsoft Cashback, Microsoft LIve Search, and theFind.com
2. <<<CLICK HERE>>> to read full article.
Quite useful suggestion...thanks for sharing.
Posted by: E-Business Solutions | July 17, 2008 at 02:47 AM