Increase Conversion Rates When Using Comparison Shopping Engines

Emails have come into eTaildTail recently in reference to my recent commentary titled: Why Online Merchants Should List Their Product Catalog on Comparison Shopping Engines.

Most of those emails ask questions related to Return on Add Spend ("ROAS"), when using comparison shopping engines and shopping destination sites, and how best to increase this very important business metric.

I defer to an excellent read over at Channel Advisor with Mark Vandegrift, who summarizes The Importance of Conversion Rate when using comparison shopping engines and shopping destination sites.

Channel Advisor is indeed in the same business that I am and my company MerchantAdvantage, and, while some might consider them a competitor, I prefer to see them as colleagues in helping online retailers around the globe gain more success when executing their ecommerce and mobile commerce strategies.

The Importance of Conversion Rate is a nice complimentary commentary to my prior blog. Here is the beginning of that commentary:

"How can I improve the return I get from Comparison Shopping Engines?"

"This is by far the question I hear most from merchants using CSEs. The answer is pretty simple: Improve your conversion rate. Making that happen, however, isn't quite as easy.

First, let's look at why conversion rate is so critical..." <<<CLICK HERE>>> to continue that read.

I hope that both commentaries help small to mid-sized business increase sales, and ROAS (conversions from clicks to sales) when using comparison shopping engines and shopping destination sites.

Welcome back from 4th of July weekend and onward we charge together.

Chip Arndt