Tips to Maximize Use of Comparison Shopping Engines with MerchantAdvantage CEO, Michael Lambert

At Internet Retailer 2008 in Chicago two weeks ago, MerchantAdvantage CEO, Michael Lambert, highlighted useful tips to using comparison shopping engines -- as Become, Ciao, FindGift.com, Gifts.com, Like.com, PriceGrabber, Pronto, Shopzilla, Smarter, SortPrice, Yahoo! Shopping and coupon comparison shopping sites -- as myCoupons.com. If you want a comprehensive list of comparison shopping sites, affectionately known as CSE's, then check them out here.

Michael Lambert also provided numerous tips to online mercants to optimize product catalog feed to ensure higher lisiting on comparison shopping engines, which, in turn, can then lead to more sales.

I found the video interview to be informative and concise, so check it out.

Please <<<CLICK HERE>>> to view the full interview on maximizing the use of comparison shopping engines with Michael Lambert, CEO, MerchantAdvantage.

The inteview was conducted by eTaildTail good friend Jason Billingsley at GetElastic, an ecommerce blog which I love to read daily. 

Jason is one of the few "industry experts" that I am very comfortable referring to as an expert. Click on his name above for an overview of what he has done with his life in a very short time = very impressive!

Have a great week!

Chip Arndt