Eric Ward's Advice on Deploying Link Building Budget for Maximum Impact
Industry experts in the world of ecommerce and mcommerce are often those who speak the loudest...and are not necessarily experts. And then, sometimes, I come along those people whom I highly respect and love reading their commentary and advice to help small to mid-sized business with their marketing efforts.
This week, on "Dr. Ralph Wilson's Web Marketing Today", Eric Ward offers excellent insights on how to build traffic and credibility using "links."
Happy Reading!
Chip Arndt
By Eric Ward and as posted on "Dr. RalphWilson's Web Marketing Today":
"By now you know you need links -- links from other sites, pages, bloggers, bookmarkers, editors, Diggers, Stumblers, and others. These links help your site in a number of ways, not the least of which is the potential they have to improve your site's search engine rank.
With so many different types of link building related services available, how do you know which ones make the most sense for you? How do you decide how much of your budget should be spent on each one? Are link bait strategies a sound financial investment for your site? What about press releases, paid directories, paid links or paid reviews? Which links should you be willing to pay for and how much? And what in the world is a widget link?
The bad news is that there is no one-size-fits-all link building budget deployment that will assure your success. This is also good news, because it means the site with the biggest link building budget does not always win the link building game. Having a million dollars to spend doesn't matter if you spend it in the wrong place. There's a reason you don't see a lot of Travelocity.com ads in the San Quentin library.
How do you decide which approach should get what percentage of your link building budget? Here are a few guidelines..."
<<<CLICK HERE>>> for full advice, story and fantastic strategies for "link building on a budget" to grow your brand, awareness and eventual sales.
Comments