Yahoo! Shopping Launches Bid Supported Marketplace and Updates Product Submit Features
eTaildTail always trys to alert small to mid-sized online merchants to updates and changes at comparison shopping engines and other shopping destination sites and marketplaces, as Amazon, Pronto, Shopzilla (which had some changes I talked about last week), and many others (see here for a comprehensive list) to ensure that online merchants are marketing their product catalog feeds properly to attain the highest return on investment/return on add spend.
So, please note that Yahoo! Shopping has some changes in the works and I suggest contacting your account rep and asking when these changes will occur. Headlines from an email I received yesterday are:
- Yahoo! Shopping Launching Bid Supported Marketplace (probably July 2008)
- Important Notification: Upcoming Changes to Product Submit (probably before June 2008)
My team at MerchantAdvantage received the following email, which I share with all of you to ensure that you are updated.
If you are using MerchantAdvantage to manage your product data feeds to any marketing channel, we are keeping track of these new developments at Yahoo! and will be hosting a special, client-side webinar in the next few weeks to go over these changes.
The Yahoo! changes probably will go into effect in July and new features as SKU level bidding, feed bidding, and hyperlinked ad placed logos will also available as a marketing option probably in June. Check in with your Yahoo! or MerchantAdvantage rep to help you stay one step ahead!
-- Chip Arndt
From Yahooo! Product Submit team:
"Dear Product Submit advertiser,
We are pleased to announce the upcoming launch of a bidded marketplace. With this change, there will be modifications to your Master Terms & Conditions and Program Terms, which will be detailed in a future email notice that you'll receive in the next 30 days.
We expect the bidded marketplace to have an impact on your day-to-day business. Therefore, we advise you and your team to begin planning for the transition to a bidded model.
As part of this launch, we are expanding the number of product categories and improving reporting within your Product Submit account.
These changes are designed to help you to:
- Better influence the level of traffic you receive from Yahoo! Shopping
- Gain more control over optimizing your product listings
- Gain better visibility into your category performance
Stay tuned!
The Yahoo Product Submit team"
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