Marketing Sherpa Helps Us All With Advice on Email

eTaildTail friends over at Marketing Sherpa have some excellent advice and insight on using email as a marketing tool for any online retailer to start the week.

Anne Holland, Content Director at Marketing Sherpa, makes some insightful comments on the importance of the "subject line" of your emails.

Here are the beginning of Anne's comments. Please click on the lick below to read the rest.  It is free and just might help you all get some more opens, click backs to you, and a full read of your email campaigns.

-- Chip

by Anne Holland, Content Director of Marketing Sherpa

"Have you noticed? Some marketers and email publishers are testing shorter and shorter subject lines.

In the old days, we’d all try to fit in as many descriptive words as possible to increase the chances the inbox skimmer’s eye would land on a word that delighted it, and you’d grab the open. Not any more..."

<<<CLICK HERE>>> to read more after the jump -- Anne writes very well and it is a quick read!