CyberSource, mPoria Partner To Accelerate M-Commerce
Well as the eTaildTail community knows, I am a big fan of mobile commerce especially as our mobile devices become more user friendly to surfing online and the telephony/wireless companies as T-Mobile, ATT&T, Verizon (Vodafone), Sprint and others provide us with value packages to surf online for as long as we want. I believe this will equate to many more poeople shopping, comparing prices, and recommending products to friends via their mobile devices.
So, if you are an online merchant and want to stay ahead of the curve invest in a mobile storefront. Believe me it is easy, affordable, and you will have a leg up on your compeititon. If you want more information on my past commentary on the mobile industry and why a mobile commerce storefront is important you can start by reading this short blog entry <<<CLICK HERE>>>.
Our friends over at mPoria are making some good strides in the industry and I wanted to share their latest success with you in partneting with publicly traded CyberSource, a renowned payment solutions provider.
CyberSource offering mPoria's GoMobile!™ M-Commerce Solution to its network of online merchants 
"MOUNTAIN VIEW, Calif. and SEATTLE, Wash. – CyberSource Corporation (NASDAQ: CYBS) and mPoria Inc. have announced a strategic channel partnership in which CyberSource will offer mPoria's GoMobile!™ m-commerce technology to its network of online merchants.
GoMobile! enables merchants to quickly and cost-effectively build and launch a mobile shopping site, giving retailers access to more than 250 million wireless subscribers nationwide. Site set-up is simple and requires no in-house development expertise. Once live on the GoMobile! Service, a merchant can offer consumers the ability to shop on the mobile Internet using their cellphone. mPoria's service supports the majority of both feature and smartphones offered by leading U.S. carriers.
“Significant advances have been made in the wireless industry and we believe the time is right for merchants to expand to m-commerce,” said Michael Walsh, CyberSource senior vice president, worldwide sales...." (more) after the jump
<<<CLICK HERE>>> to read the rest of the press release. It is excellent and informative and will help you learn more about mobile commerce and the benefits for online merchants to have a mobile commerce presence.
-- Chip
We have developed and launched a mobile search tool called www.Barcle.com There is a great NBC news piece that explains it in less than 2 minutes.
http://www.youtube.com/watch?v=AZEjzk4r-JI
www.Barcle.com is a barcode driven mobile search tool that allows you to use a products barcode to check names and prices of over 17 million US products 50 thousand brands from over 1200 stores. We have over 40 millions other live product codes for other national markets and will be launching them shortly.
The idea is the convergence of low online prices with the touch, see, feel, experience of being in (any) store: The ability to comparison shop from your mobile telephone with an easy method of accessing realtime data and is quite different than other mobile CSEs. Barcle is free
to use, and there is nothing to join.
Ted Baltuch
ted@barcle.com
www.barcle.com
mobile.barcle.com
Posted by: Ted B | June 08, 2008 at 02:23 PM