Revealing Personal Information Still Inhibits Online Shopping

Some good insights about online shoppers behaviours and where we are heading with online shopping into the future.

A good (and quick) read from our friends of eTaildTail over at MediaPost Publications.

- Chip

Revealing Personal Information Still Inhibits Online Shopping

by Jack Loechner, <<<CLICK HERE>>> for full article, which has some excellent statistical analysis for all online merchants. It is easy and good reading.

"According to a Pew Internet Project survey, released in February, 2008, most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most internet users express discomfort over sending personal or credit card information over the internet.

• 78% of online Americans agree that shopping online is convenient.
• 68% of online Americans say they think online shopping saves them time.
• 75% of Internet users agree with the statement that they do not like sending personal or credit card information over the internet.

John B. Horrigan, Associate Director of the Pew Internet Project and author of the report, says "These inconsistent notions about the online shopping environment show that... people's confidence in the security of online shopping remains as an issue... "

More specifically, the report says:...."

<<<CLICK HERE>>> for full article, which has some excellent statistical analysis for all online merchants. It is easy and good reading.

Revealing Personal Information Still Inhibits Online Shopping

Comments

[Carrie T]

It is all about convenience in today's world. That is why it is so important to keep customers happy. People can easily go somewhere else to buy products or services because there are so many options. I have been reading a customer service book that hits on these points and has been interesting to learn some new ways of understanding customer service better. You can check it out at www.deliverandmeasure.com.