Holiday Blogging Schedule...

Well I hope that the holiday online shopping season proved successful for all small to mid-sized merchants and that some of the blogs that you read here, at eTaildTail, helped with increasing sales and saving money, ergo increasing your ROI when using shopping comparison sites.

For the next week, up to January 7, I will be out of the country, so I apologize in advance for the lack of posts, but we will gear up full force thereafter.

In the meantime, you might want to check back blogs for some helpful reading.  Just click on a category that you may be interested in on the left and hopefully there is an entry that helps!

Happy New Year to you all!

-- Chip

Is the Proliferation of Shopping Destination/Comparison Sites Good For the Marketplace?

The latest annoucement from my friends at ShopBig.com/myTriggers.com, which I posted below in its entirety, got me thinking about if the ecommerce and mcommerce marketplace can support hundreds of shopping comparison sites and shopping destination sites, i.e., are there enough online shoppers to support the business models of all of these shopping destination sites and can online merchants make money managing so many online shopping sites and return on investment using these sites?

For the online consumer choice is good, but I doubt that many consumers go to more than 3-4 online shopping destination sites to find their products.  Most online shoppers are brand loyal and, after hunting around 3-4 sites for the best price, they usually setttle on a shopping destination site they trust and, most of the time, gives them the best price.  And, if we use alexa ratings as our guide, only about 15 of the online shopping sites break into the top 50,000 of most visited sites on the internet.  But so what?  Is bigger always better? No way!

The reason I say "so what/no way" is because there are many smaller online shopping sites that are excellent sites and make some merchants a good return on investment.  While some shopping destination sites may be smaller, and provide less click throughs to online merchants, they often have a very loyal audience and provide what every merchant really wants, namely, sales, a higher click-to-purchase ratio and clients to market to into the future. 

Look at GolfPricer.com (golf equipment) whose alexa rating is over 6 million, or ToolCrib.com (tools) or ShopandPrice (computers and accessories) both of which are over 700,000 -- does this mean that an online merchant should not feed their product catalog data to these sites, are they bad online shopping sites?  I think not.

Not every online shopping destination site wants, or needs to be, JellyFish.com, Shopzilla, Yahoo! Shopping, Pronto.com, PriceGrabber or Shopping.com.  Some online sites are happy with their business model and making a nice return on their business model and have figured out a way to make money while also helping the online consumer and online merchant to both win!   

I have had some clients decide not to work with the big online shopping sites precisely because the click to purchase ratio is not great and smaller sites perform better for them.

The answer to working with any shopping destination site lies simply in managing your return on investment.  This means managing:

• time to set up, optimize and manage data product feeds
• money spent on working with a shopping destination site, and
• man hours to ensure that you are using shopping destination sites properly, ergo, analyzing ROI

Many "experts" will tell you to only work with the large shopping destination sites. They often say this because these are the sites they are working with and know how to manage. I say test and try several shopping destination sites -- big and small. And find the ones that work best for you.  Some shopping destination sites that really work may be big, some may be small, and many you have never heard of, yet!

I have over 20 clients that send their product feed to over 60 sites each and they seem to be doing quite well.  They must know something!

What Does the Future Hold? How Many More Online Shopping Sites Will We Have?

While I am personally still bewildered by the many new shopping destination sites that keep popping up each month, including high end niche sites as Ideeli.com (a private members only shopping site), ViaLuxe.com (launched by former Yahoo! Executives) and ShoppingVale.com -- let's have some fun with them all -- why not try them, especially if you have the time to manage them and let you analytic tool provide you accurate information on how they are performing for you?

While I personally love the upward trends in the growth of online and mobile commerce and the many new online shopping sites available to consumers -- as it gives the consumer choice and more ways for online merchants to reach customers who are loyal to a certain shopping destination site -- I still can't understand what "really" differentiates each shopping destination site from the other and how they will continue to drive quality, "buying" consumers to their sites, as new sites and choices emerge. 

I like the fact that there are some interesting new business models to attract consumers, as "couparison shopping sites" (as myCoupons.com or CouponMountain.com) and review sites (as Buzzillions.com and PowerReviews.com), but there has to be some shake out soon -- can the market support over 200 shopping destinations sites?   

[Yes, folks, I have 216 shopping destination sites to date on my whiteboard, covering the USA, Canada and Europe]

They are all very similar and very few of their site navigation features are really that impressive for me to be able to fall in love with one shopping destination site over the other -- and please note that, when one shopping destination site offers color matching the rest follow, when one offers reviews the rest follow, when one offers better visual imagery the rest follow, when one offers "green shopping choices" the rest follow -- you get the point = so don't be "wowed" by innovation alone.

Who Cares? The More The Merrier.

Is there really anything radically different that one shopping site will introduce that the others cannot copy within 2-3 months?   Probably not.

Is there any reason why we should not be welcoming new shopping destination sites that might target a niche consumer audience? I can't find one.

The real shopping destination site winners will continue to be the ones that build the most trusted brand and loyal customer base through ongoing innovation, advertising, prices, and superior customer service. 

The reason I say this is because new shopping destination site features are just too easy to replicate.  While innovation is critical, just relying just on new site innovations cannot be relied upon to keep a shopping destination site ahead of the game! 

But in the meantime, the more online shopping destination sites that pop up, and are LEGITIMATE, and provide accurate data on how they are performing, the better.  And the over all winner is......YOU, the online merchant.

The Real Winner is The Online Merchant

I love choice, as it gives the small to mid sized online business more access to potential customers.

So the really good news for online merchants is that if a certain shopping destination site is not bringing you customers and performing the way you expected, there are always others you can try, and I guarantee that there are many online shopping destination sites and shopping comparison engines that are smaller, which will perform just as well as the larger ones...promise!

-- Chip

ShopBIG.com Offers Best Prices and Selection for the Fashion Savvy Holiday Shopper

"ShopBIG.com Offers Best Prices and Selection for the Fashion Savvy Holiday Shopper:  New Web Sites Help Online Shoppers Find the Perfect Gift"

eTaildtail friends at myTriggers.com have launched a new shopping destination site called ShopBig.com and in a short time it has climbed in the Alexa Ratings nicely.

They have an excellent product search feature, allowing you to set your price range for the product you want to buy, an integrated auction for certain products, a nice section of coupons on certain products with selected merchants, and the list "best pricing" for Amazon and eBay products.

Well done and yay, more choices for us all to make money!

If you need to contact someone at ShopBig.com or MyTriggers.com, email me and I would be glad to put you in touch, they are wonderful people.  And yes, Merchantadvantage.com supports them and can feed your product catalog to them in minutes.

-- Chip

chip@eTaildTail.com

From our friends at ShopBig.com

"REDWOOD CITY, Calif.--(BUSINESS WIRE)--With the final week of the holiday shopping season in full gear, myTriggers.com, Inc.’s family of sites offer a quality shopping experience to fit every online shopper. The flagship consumer site, ShopBIG.com was recently launched and has been getting increasing consumer interest because of its exciting new features designed to help consumers compare and buy the best gifts for everyone on their list this holiday season. The new features include:

• comprehensive product and merchant reviews
• larger images with a zoom feature for the fashion conscious
• integrated auctions for those hard to find holiday gifts
• myTriggers.com, Inc. is also proud to announce the launch of a new site:

ComparisonSearches.com. Clear and uncluttered, ComparisonSearches.com is designed to provide a simple, streamlined experience for the consumers looking for the best prices and selection from top merchants.

“Comparison shopping engines help the savvy consumer stretch their hard earned money to find the perfect gift at the best price during this uncertain time of rising energy prices, falling home values and a tighter credit market,” said Glenn S. Meyers, a Web pioneer and founder and CEO of myTriggers.com. “myTriggers.com, Inc. is expanding its focus to serve the different needs of online shoppers with the advanced new features offered on ShopBIG.com and the launch of ComparisonSearches.com.”

Online shoppers searching for much-sought-after gifts such as the Nintendo Wii can visit ShopforWii.com, which uses the ShopBIG online comparison shopping engine to connect consumers directly to thousands of online merchants and to provide real-time pricing and in-stock information on hard to find items.

With instant access to tens of millions of products from hundreds of thousands of online sellers, ShopBIG.com offers the most competitive prices on the web and empowers consumers to make the best purchasing decisions. Since ShopBIG.com is connected directly to merchants’ inventory, consumers get pricing on in stock items.

About myTriggers.com, Inc.

  myTriggers.com, Inc. is based in Redwood City, California with a development office in Columbus, Ohio. The company was founded in 2005 by Glenn S. Meyers, former CEO of SkyTerra (“SKYT”), a next generation Satellite Company, and founder and former CEO of RareMedium Group (“RRRR”), a leading Web development and Web incubator company. RRRR built some of the first Web sites for Microsoft, Amazon, Goldman Sachs, P&G, Viacom, MTV, Nickelodeon, Time Warner, and many others.

New items, products, and services from leading sellers are constantly being added to ShopBIG.com and myTriggers.com’s family of sites, along with new features to improve our user experience. Today, 50 percent of Web users access search engines to facilitate online purchases. And ShopBIG.com is poised to be their first-and only-stop for online shopping success."

Holiday Postings at eTaildTail: Update

Hello one and all and thank you for making eTaildTail a daily stop for industry news, updates and general commentary to help your grow your online business efficiently.

For the next two weeks, I will be posting mainly industry news items, please see right hand column for links to those stories, as I am traveling on the road throughout the USA meeting clients and "learning" more so that I can pass on what I learn to you all.

Over the next two weeks, I encourage you all to click on "Category Links", on the left hand side, to read back blogs that may be very useful to you all as information that was posted a few weeks or months ago is still very relevant.  Or you can use the search feature (top right hand side) and type in a topic and maybe there will be some helpful information

Have a great holiday month and I greatly appreciate all of your emails, advice, and wisdom. 

I look forward to growing the eTaildTail community with you all into 2008 and providing you with information that helps your business.

Come back often,

-- Chip

chip@eTaildTail.com

Retail Industry Groups Square Off in Internet Sales Tax Debate

Okay this post may be boring to some, but it is very important for all online retailers, small to large, to have as sense of the timing of how online ecommerce taxation will happen, if it happens (it will), and how it might affect your online business and profits!

Congress is involved -- so the good news is that all of this will probably take years.  :-)

The bad news is that it will happen and more taxes will be taken from each online sale.

In my opinion, it is just a matter of when Congress is able to sort out all of the various taxes online merchants will have to pay and to which jurisdictions they have to pay them (state, local, federal...etc..).

The key thoughts I gleaned from this post are as follows:

"Current law only requires sellers to charge sales tax for customers located in states where the seller maintains a store or other physical presence. Although current law also requires the customers to pay their own “use” tax if the seller doesn’t collect a sales tax, there has been no effective means of enforcing use taxes, according to tax experts.

The Direct Marketing Association contends that the proposed law would make it difficult for direct merchants to compete. “Expanded and overlapping state tax jurisdictions would seriously jeopardize the continued growth of electronic commerce in the United States, and it would impede the access of small and medium-sized companies to a nationwide market,” George Isaacson, tax counsel for the DMA, told the Congressional panel. Isaacson noted that the legislation fails to reduce the more than 7,500 tax rates across the U.S., that it doesn’t reduce the “burden” of tax collection, tax remittance and tax audits facing interstate marketers, and that it fails to guarantee fairness in the compensation of sellers for the costs of tax collection and remittance."

Please read below for entire article.

-- Chip

<<<CLICK HERE>>> for full article

Retail Industry Groups Square Off in Internet Sales Tax Debate

"At a Congressional hearing last week, retail industry groups representing store-based and direct retailers presented opposing views on whether Congress should move ahead with a proposed law that would mandate collection of sales tax on goods sold online and in catalogs.

“We are here to ask you to level the playing field between sellers that collect sales tax and those who cannot be required to collect the tax because they do business in the community on a virtual rather than physical basis,” said Wayne Zakrzewski, vice president and associate general counsel-tax, for J.C. Penney Co. Inc., No. 12 in the Internet Retailer Top 500 Guide. “Many of our competitors do not collect, which gives them a competitive advantage. This is not because they are innovative or provide incremental value to the consumer, but because the states do not have the ability to require collection of a tax that is due from the consumer.”

Zakrzewski spoke on behalf of the National Retail Federation, which represents large retail chains as well as other types of merchants. But while the NRF argues that a mandated sales tax on direct merchants would be more fair, the Direct Marketing Association, which represents web and catalog merchants, contends that the system as proposed would “seriously jeopardize” the continued growth of e-commerce in the U.S. because of the costs involved in collecting and remitting sale tax across more than 7,500 tax jurisdictions.

The hearing covered the Sales Tax Fairness and Simplification Act (H.R. 3396) introduced in August by Rep. William Delahunt (D, MA). The proposed law recognizes the Streamlined Sales and Use Tax Agreement, commonly referred to as SST, as an effective means of providing for interstate collection and remittance of sales tax. If the legislation is enacted into law, states that abide by the SST’s system of defining, collecting and remitting sales tax could mandate that sellers from other states process sales taxes for all customers within the SST member states. As of next month, the SST will have 17 states as full members, plus another five that support the SST but have yet to implement its policies.

Current law only requires sellers to charge sales tax for customers located in states where the seller maintains a store or other physical presence. Although current law also requires the customers to pay their own “use” tax if the seller doesn’t collect a sales tax, there has been no effective means of enforcing use taxes, according to tax experts.

The Direct Marketing Association contends that the proposed law would make it difficult for direct merchants to compete. “Expanded and overlapping state tax jurisdictions would seriously jeopardize the continued growth of electronic commerce in the United States, and it would impede the access of small and medium-sized companies to a nationwide market,” George Isaacson, tax counsel for the DMA, told the Congressional panel. Isaacson noted that the legislation fails to reduce the more than 7,500 tax rates across the U.S., that it doesn’t reduce the “burden” of tax collection, tax remittance and tax audits facing interstate marketers, and that it fails to guarantee fairness in the compensation of sellers for the costs of tax collection and remittance.

Barbara Tulipane, president and CEO of the Electronic Retailing Association, which represents primarily TV-based merchants, made a similar argument in a statement last week. “Small business expansion, fostered by Internet marketplaces like eBay as well as e-retailers throughout the country, is a major job creator helping to keep the U.S. economy moving forward,” Tulipane adds. “Making electronic retailers responsible for computing, collecting and remitting tax for thousands of taxing jurisdictions with different rates and coverage is unfair and will significantly harm the growth of e-commerce.

But J.C. Penney’s Zakrzewski contends that Delahunt’s bill provides for a “significant reduction in the burden imposed by the states sales tax system” in participating states. In a statement, the NRF added that the Streamlined Sales and Use Tax Agreement “provides uniform definitions, a taxability matrix showing what items are subject to tax,” and that the sales tax plan provides for assistance from software companies that specialize in collecting and remitting sales tax across multiple jurisdictions.

He added, “Passage of H.R. 3396 into law would be the appropriate next step to a modern, fair and responsive sales tax system across all participating states and sellers.”

Delahunt’s bill is similar to one introduced in the U.S. Senate by Michael Enzi (R, WY). Neither bill, however, is expected to pass in the current Congress, which extends through next year, says Daniel Schibley, a state tax analyst with CCH Inc., a Riverwoods, IL-based publisher of tax and legal information. “I don’t think these bills have any chance of passing in the current session of Congress,” he says. “The idea behind introducing them is to keep the issue alive while building support for legislation.”

eTaildTail Community: Site Updates and New Information for the Small to Mid Sized Online Retailer

Many times in the past few months, I would post relevant news articles for the small to mid sized online merchant as a "blog item" to help the eTaildTail community keep informed. 

As this blog grows, there is more direct commentary from me and a growing community of eTaildTail contributors, so I have decided to add a news link feature, on the right hand side of this blog, that captures the relevant news items for the day, titled:

"E-Commerce and M-Commerce News"

So we still have relevant news, it is just now through a link from the title of the article which redirects to the "source."

I hope this new feature saves you time "hunting" the web to get up to speed on industry happenings and ensures that eTaildtTail is a daily stop for you all to:

• get up-to-date quickly on the E-Commerce and M-Commerce industry, and
• access follow on commentary to help you stay informed, read about new ideas to help grow your online business efficiently, and provide you with some good tips to help you make your ecommerce and/or mcommerce sites more robust, in all ways!!!

Happy Holidays and Happy Selling,

-- Chip

Online Payment Billing Options...and More Options

In response to yesterday's post about online billing options within the "Amazon/Bill Me Later" strategic partnership announcement, I received a few emails asking about the various online payment method options available to online merchants, as this online merchant just wanted the most inexpensive and trusted method.

Mind you, this online mercant only thought they had PayPal and Google Check Out as their only and best options.  I am not saying that those 2 options are not good ones, but they are not the only ones.  And they are more expensive than other options. 

So in my attempt to help you all know the online payment landscape a little better, here are some options for you all.  Yes, the list might be overwhelming to many of you and you are probably now asking:

"Where do I go from here?"

My answer, give KOR Strategy Group a call, and ask for Richard, and see if they can help you sort it out as this is their core experstise.  That is where I would start to find the best option for you. 

No need to be overwhelmed but rather "overjoyed" that you now have options to help you, and excellent ones at that!

-- Chip

Online Billing Payment Options (list as December 13, 2007) -- if you know of others please let me know = I love to learn.

MANUAL Gateway (just collects order & payment information for offline processing)      
2Checkout         
3DSI EC-Linx         
ACH Payments         
Authorize.net      
Bank Of America         
Central Payments         
Cardia Services (Norway)   
Chase Paymentech      
CyberCash         
CyberSource      
DPI Link         
ECHOnline         
ECX QuickCommerce 
eProcesssingNetwork      
eWay (Australia)   
eSelectPlus (Moneris, US or Canada)      
Google Checkout      
Fast Transact         
FirstData / Card Service Int.         
ECHOnline         
goEmerchant         
GoRealTime         
IATS TicketMaster (Non Profit Gateway)       
iDeposit   
Innovative Merchant Services (QuickBooks QBMS)      
Intellipay ExpertLink         
Iongate         
ITransact      
JetPay         
Linkpoint Select API      
Merchant Anywhere    
Merchant Partners         
MPCS Weblink         
Moneris (US or Canada)      
National Merchant Center
NetBilling      
Network Merchants         
NOVA Viaklix      
OGONE Gateway      
Optimal Payments       
Orbital.NET         
Paymentech (Now Chase Paymentech)    
PayFuse      
PayJunction         
Payments Gateway         
PayPal Website Payments Pro      
PayPal Express Checkout      
PayPal    
Payready Link         
PayStream         
Pinnacle Payments       
Planet Payment         
PlugNPay    
ProtX (U.K. Stores Only)       
QuickBooks Merchant Services (Innovative)      
QuickBooks (Batch Non Real Time)
-- Requires optional QuickBooks Windows Exporter Client Utility, $199
---Requires version v5.9+ of AspDotNetStorefront       
QuickCommerce    
RTIWare         
SkipJack         
TransFirst eLink         
Transaction Central (i.e. Merchant Anywhere)         
TrustCommerce         
USA ePay (certified)      
uSight
Verisign Payflo PRO (Now PayPal Payflow PRO)      
Viaklix (NOVA)      
Worldpay Junior         
YourPay Gateway (This gateway is the same as Linkpoint and can be difficult to install, as they use very outdated COM interface technology!)      
German Market Gateways: S-InternetKasse, and TeleCash are supported via our reseller in Germany

If you are looking for more options, email me at chip@eTaildTail.com :-) :-)

-- Chip

Beanbasket Announces New Gift Modules: Online Retailers Can Give Consumers More Choices with Easier Setup with Gift Certificates, Gift Guide, Gift Reminders, and Flexible Gift Wrapping tools

Just in time for the holidays...or at least all of the holidays after this month and into 2008!

I always love it when shopping cart platforms expand their offerings to better leverage what consumers and online merchants are clamoring for everyday. 

Just this week, eTaildTail friends over at Beanbasket introduced some excellent new features to help differentiate their online merchant offerings to customers from other shopping cart technology platforms. 

These new features are excellent for site functionality, site "stickiness," better service offerings, and up selling opportunities. 

Also, online merchants can market some of these new features into many online marketing channels, as shopping desintation sites, comparison shopping engines, and marketplaces to encourage and entice customers to come to their online storefront to shop! 

If you need help doing this give MerchantAdvantage a shout. We can help and yes, I am a co-founder of MerchantAdvantage, so I am a little bias on how we can, help but seeing how we can help is FREE so you have nothing to lose and everything to gain!

So....some please check out some great upgrades from Bean Basket and thank you Beanbasket for sharing them with the eTaildTail community.

-- Chip

From my fiends at Beanbasket -- and call Jim O'Neill at 920-954-0807 ext 204 if you have any questions or are interested in their products -- tell Jim, "Chip sent you!" 

(getting to be a familiar phrase! Isn't it? LOL)

"Beanbasket.com, a leading e-commerce service provider, announces the new, enhanced gift modules with its latest software release.  These modules include gift certificates, gift guides, gift reminders, and flexible gift wrapping options.  With the gift giving season upon us, merchants will be able to offer consumers more options when buying gifts online.  Says Mike Harper, Beanbasket’s president, "This new gift module suite is focused on putting more tools in our merchant's hands to help increase conversions and create a deeper relationship between our merchants and their target audience."

Gift Certificates, a proven money maker for retailers, make it easy for consumers to choose a sure-to-satisfy option.  Gift certificates create loyalty, repeat business, and are almost always redeemed in excess of the original purchase.  Consumers may redeem the certificate in whole, partially, or in combination with other credit card check-out and options like PayPal.

With the Gift Guide, consumers can receive suggestions regarding gift ideas based on budget and number of recipients.  Merchants can preselect options to ensure hot sellers and/or overstocked items are promoted.  Corporate buyers will especially appreciate this useful and time saving tool.   

Gift Reminders offer another way to encourage loyalty.  Consumers can quickly and easily save important dates like birthdays and anniversaries and an email from the merchant will make sure that the consumer avoids an embarrassing oversight and that the merchant's products are top of mind. 

Flexible gift wrapping options allow busy consumers an easy way to save time.  Merchants can predetermine which items can be gift wrapped and whether or not a charge will apply.  Consumers can also enter gift messages for added personalization. 

The combination of options with the new enhanced gift modules allow merchants to easily offer their customers a way to set reminders, select multiple gifts, have them wrapped, and checkout with their own gift certificate.  Or make gift giving super easy by choosing to add Gift Certificates to their gift list!

About Beanbasket:  Beanbasket.com provides a high performance, extremely flexible, search-optimized eCommerce platform to fit almost any business model.  Serving retailers in almost every industry, Beanbasket.com offers two platforms for merchants of almost any size to maximize their sales potential. 

Beanbasket Business Builder:   Built upon reliable, enterprise-class servers, Beanbasket BB is the right solution for businesses looking to provide an attractive, efficient, and functional web store. Beanbasket.com's store model allows seamless integration into your new site design - easy to manage and update - with high-level product administration, inventory reporting and tracking, shipping options, customer notification, affiliate tracking and much more. Plus it is backed by 128bit SSL security and 24X7X365 support.

Beanbasket Enterprise:   All the features of Business builder but with Multi-Channel Order Management System for web stores, call centers, direct mail, and demand TV.  Incredible flexibility allows profit center management, call center scripting, campaign management, multiple warehouse fulfillment, and "every touch" CRM system and much more.  Beanbasket Enterprise is designed to take you to the next level of eCommerce sales."

Amazon.com Invests In Bill Me Later: Online Bill Payment Market Heats Up = OPTIONS Exist and Online Merchants Should Explore Them All To Save Money

eTaildTail friends over at Pulse2 and TechCrunch talked about Amazon's partnership with Bill Me Later to offer a cost effective payment system for those purchasing products on Amazon.

Amazon did not buy Bill Me Later and rather made a "large" strategic investment.  The deal is similar to eBay using PayPal or Google Product Search using Google Check Out as their payment systems, but for eBay bought PayPal and Google created Google Check out. 

The good news for consumers, and online reatilers, is that you now have a more cost effective way to make Amazon purchases and another option in the marketplace to consider when using a payment method for your own online storefront. With options usually comes more competitive pricing and lower commissions paid for each transaction, so we hope. 

As a reminder to those who get "swallowed up" by the PayPal and Google Check Out hype, there are a myriad of payment options in the marketplace; options do not just include eBay with Pay Pal, and Google with Google Check out.  Although these two companies would like all online merchants to think these are the only cost-effective choices, and to be respectful they are the largest, but let's take a closer look. 

The reality is that these two companies do not offer the most effective payments solutions in the marketplace but rather the most pervasive. Their real value add lies not in their saving you money on transactions, as they are probably the most expensive in the marketplace, with transaction costs ranging between:

Pay Pal = 1.9% + $0.30 to 3.0% + $0.30 per transaction

Google Check Out = FREE through Feburary 1, 2008 = 2.0% + $0.20 per transaction, thereafter

Both of the their real value lies in the followng two major points:

1. market saturation = people know about them and trust them from the consumer side to the online merchant side and

2. their "access" and "discounts" for the online merchant to other eBay and Google products respectively.  PayPal and Google Check out folks often get first "dibs" on disocunts when using related eBay companies' services and products (as Shopping.com and ProStores Web Stores) and online merchants who use Google Check Out get disocunts on adword/keyword buys at Google -- see this link in their sign up to take advantage of special adword offers <<<GOOGLE ADWORD OFFER ON GOOGLE CHECK OUT PAGE>>>.

I call that circling the customer at each touch point to capture the most dollars from an existing client and keeping that online merchant within your sphere of influence, others call it smart business. :-)

I will be hosting a webinar with MerchantAdvantage in Janaury of 2008 on payment options tentively titled:

"Payment Options to Help the Online Merchant Save Money and Increase Effficiency"

...so please join me as the online payment option topic is heating up. If you are interested you can sign up for my FREE monthly newsletter here on this site to be updated at that webinar and other educational materials to help you grow your online business.

In the meantime, remember that Bill Me Later is not a new company, just one you are now more aware of becasue Amazon blessed it to compete better with eBay and Google Product Search.

Another great company, that also can save on transaction costs, and is oftentimes a better solution to PayPal or Google Check Out, is National Merchant Center. They have been around for over a decade and service thousands of online merchants too. If you want to just "check them out" to compare.  Contact Alice Kong at this email address, tell her Chip sent you, so she treats you well: AKong@NationalMerchant.com

And if you want to work with a company that specializes in finding you the right and best payment method option -- which may include using the present system you have with some new options -- and then sets you up competely regardless of what payment option you are using right now, check out KOR Strategy Group.  Talk to Richard and tell him that Chip at eTaildTail sent you -- he will treat you well.  I have sent dozens of online merchants his way and somehow he manages to work magic REGARDLESS of what payment options you want to use to save you money and he is very, very cost-effective.  Here is is his email address: Richard@KORStrategy.com

Remember that you always have options, so explore them all before running to the "brand" that is getting the most hype at the moment to really make sure you find the right solution for you.  My advice, start with KOR Strategy Group as they can advise you quickly even if you use them or not.

Happy Shopping during this holiday month.

-- Chip

PS  Oh yeah, here is the announcment from Amazon, almost forgot to post it.

by Amit Chowdhry at Pulse2.com

"Amazon.com announced today that they are investing in Bill Me Later, Inc. Not only that, but Amazon is also signing a agreement with the online billing company as well. eBay and PayPal has thus far proved the synergy of combining an online retailer with an online billing payment company. Over 90% of all eBay auctions are paid via PayPal so it made sense for eBay to buy them for $1.5 billion.

“Bill Me Later has developed a very customer-centric method to make online shopping even easier,” stated Matt Swann, VP of payments at Amazon.com. “We are pleased to make the convenience of Bill Me Later available to our tens of millions of Amazon customers [source: Amazon.com press release].”

The investment terms were not disclosed, but the company has $200 million in funding capital according to TechCrunch. Bill Me Later investors include Chase Paymentech, Azure Capital Partners, First Data Corp, Crosspoint Venture Partners, GRP Partners, CIT Group Inc., Citigroup Corporate and Investment Banking, Citigroup, Equifax, T. Rowe Price, and Legg Mason Inc.

“Amazon.com and Bill Me Later share the same commitment to making shopping easy for consumers,” stated Gary Marino, the CEO of Bill Me Later. “Just As Amazon invented a new and better way for people to shop online, Bill Me Later has created a new and better way for people to pay for purchases online.”

Before joining Bill Me Later, Marino was an EVP, Chief Credit Officer, and Chief Marketing Officer of consumer lending at First USA/Bank One."

<<<CLICK HERE>>> for full story

And here is Amazon's Press Release:

<<<CLICK HERE>>> for full story

ChannelAdvisor Launches DSRWatch for eBay Sellers

Here is some news from Channel Advisor.  Channel Advisor has partnered with DSRWatch.com to help customers at eBay compare prices, products and eBay sellers.  Sounds like a good feature, as it helps customers compare the best rated sellers, best prices, and other attributes of the eBay seller -- and the eTaildTail community likes both companies! 

Well done and onward and upward, all of this is great news for online shoppers looking for the best and "right" deal when shopping within eBay.

Happy Holidays to you all!

-- Chip

by Ina Steiner
AuctionBytes.com

"ChannelAdvisor has launched a new tool that displays sellers' Detailed Seller Ratings (DSR) along with comparisons to other sellers. With eBay's DSR feature, launched this year, buyers may rate sellers anonymously on a 5-star scale in four categories: item as described; communication; shipping time; and shipping and handling charges. Now anyone can enter a seller's User ID in ChannelAdvisor's new DSRWatch utility and see how that seller stacks up in terms of raw numbers, and where they fall compared to other sellers.

ChannelAdvisor CEO Scot Wingo said sellers need to wake up to the growing importance of DSRs, which can effect their performance grade and their exposure in search results. "The larger the number of ratings you have, the longer it will take for you to impact your DSRs in a positive manner," the tool's FAQ section states.

In addition, Wingo said his company has found that sellers who have a DSR rating of between 4 and 4.5 in the shipping cost criterion have seen a decrease in ASP. Those with a high DSR rating have seen no change in ASP, though Wingo said that may change once eBay begins advantaging sellers with high DSRs in the search results.

ChannelAdvisor made the tool available to the entire eBay community, Wingo said, "to help sellers prepare for all of the changes coming in 2008 and give them the first solution for monitoring their increasingly important Feedback 2.0 Detailed Seller Ratings."

Sellers can also sign up to receive email alerts from DSRWatch when their DSRs change."

<<<CLICK HERE>>> for full story.

New eTaildTail Site Site Features = Start Your day at eTaildTail.com for Ecommerce and Mobile Commere Information

Just a quick update for the eTaildTail community.

I  have added some new features, which makes it easier for small to mid sized online merchants to get their industry new and updates, tips and tricks, and to navigate the comprehensive list of blogs posted each week to grow your business.

These features include:

Right Hand Side of blog: "Daily E-Commerce and M-Commerce Industry News and Updates" as they pertain to online shopping, comparison shopping sites, online marketing, ecommerce legislation, insights into ecommerce and mobile commerce, and other stories that help you stay informed.  No, I don't list all of the news, just those articles and links that I think will help immediately and are of high interest to the eTaildTail community.

Right Hand Side of blog: "Industry press releases."  All businesses and companies with great new products and announcements, please send me your press releases and links to them and I will post them, if they can help small to mid sized online retailers.

Left Hand Side of blog: "Updated Blog Roll" of other great blogs and e-commerce sites that will help you grow your business and stay informed. I always like to defer to those who know more than me and there is so much good information on these sites, that I suggest visting them often. For those other bloggers and ecommerce and mobile commerce sites that are not listed, contact me and let's work together.

Left Hand Side of blog: "New Categories" added to make it easier to search back blogs in eTaildTail for information relevant to the area of need and/or interest.

Come back daily and get your news and insights, references to other online sites, and news all in one place. 

I hope this helps and if you want other features please let me know.  We are just starting to have some fun.

Just email me at:  chip@eTaildTail.com

Happy Holidays!

-- Chip

Quick Fixes to Some of PPC’s Most Common Problems: Tips For Solving 3 Most Common Paid Search Problems

Experts rule! :-)  Well, maybe not rule, but it makes it much easier for small to midsized online retailers to understand ad word management when they hear it from someone in the trenches.

So here is some great information on Pay-Per-Click ad management for the eTaildTail community from our friends over at PPCHero.

Hope it gives you some good insights.

-- Chip

<<<CLICK HERE>>> for full story and more great advice from PPCHero.

By John at PPCHero

"When you’re first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can arise when managing a PPC account. This week I’d like to point out some of the most common problems advertisers run into and offer quick fixes to get you back up and running! Today I’ll be discussing what to do with a low or decreasing conversion rate; how to respond to poor Quality Score; and how to avoid low quality click traffic.

Low Conversion Rates

One of the most difficult problems facing advertisers is low conversion rates. No matter what you’re going for, be it sales, leads or sign-ups, conversions are typically the most important goal of your PPC labors. Here are some quick fixes to increase your conversion rates:

Break down your keywords into tightly themed ad groups so that your ad texts are extremely relevant and highly targeted.

Do some keyword research and be as specific as possible. If you’re selling “blue suede hiking boots” (and I’m sorry if you are!), don’t rely on the keyword “hiking boots” to increase your conversion rate. Beyond simply being specific, you should really dig into the “long tail” of keywords. For example, retailers should test using model numbers as keywords (i.e. Yamaha Tenor Saxophone YTS82ZM).

Write ads that are directly relevant to your product or service (why item #1 is so important). But I urge you to take the next step beyond simple relevancy. Use calls to action, infuse your company’s benefits into the mix, and insert prices, special offers and phone numbers if applicable. The key here is to test (you won’t get all of that into a single ad).

Send the traffic to the “right” landing page. Since your specific keywords and awesome ad text have already brought the customer to your doorstep, the landing page is where you truly must convert the customer. Search marketers harp on this point all the time, and for good reason. Test after test has shown that sending traffic to a product/service specific landing page versus the generic homepage will dramatically increase your conversion rates.

Poor Quality Score

Google AdWords’ Quality Score is definitely a major issue for many advertisers. While you may not be able to immediately see the affects changes make to your Quality Score, quick fixes will definitely go a long way to getting your efforts started:

Break down your keywords into tightly themed ad groups so that your ad texts are extremely relevant and highly targeted. Sound familiar?

Write ads that are directly relevant to your product or service. What’s that you say? A theme?
Send the traffic to the “right” landing page. Hmmm…

Ok. All joking aside, improving Quality Score isn’t really that difficult. If you follow some of the general best practices for account structure and keep the customer/end user in mind, you’ll improve your Quality Score (and conversion rates!) in a hurry.

Low Quality Traffic

Many new advertisers will build a PPC campaign, flip the “ON” switch and then wonder in amazement at how such a large number of unqualified visitors came to their website. Managing PPC in this manner will waste your time, resources and most importantly your money! Here are some basic settings and tactics to consider for bringing higher quality traffic to your site:

“Quality Traffic” will mean something different to every advertiser. Is it location? Is it demographics? First and foremost you must determine what defines a quality visitor to your site.

All of the major PPC platforms have Geo-Targeting functionality. This will allow you to define locations by country, region, state, city and even customized settings to pinpoint your ads to those customers in that defined area.

Use negative keywords and negative sites. Try running a Search Query report in AdWords and you will quickly discover that visitors are finding your ads with keywords you never dreamed were possible. When you’ve finished with that, move on to a Placement Performance report and find all of the sites that are sending visitors from the Content Network. Both of these reports and the information that they provide are some of the most valuable PPC tools at your disposal.

Bid on the most relevant keywords for your product or service and approach general keywords with caution. Much like gearing up for conversions, this approach will ensure that your ads are targeted. Another approach you can take is to utilize exact match (or standard match in YSM) which will limit clicks to those searching specifically for your product or service.

To be perfectly honest, I could write for days on end about each of these three PPC problems (and have already done so in some cases!). These tips are intended to be quick fix references for your day to day PPC management. I hope they help you out as much as they help me! Check back in on Friday when Joe will be discussing the quick fixes to other common PPC problems such as low click-through-rate, low traffic and low ad position!"

<<<CLICK HERE>>> for full story and more great advice from PPCHero

High-End CE Sales Online, Part 2: New Shopping Tools and Trends For Online Merchants

It is fun to work with industry experts.  Here are some experts from an article released at E-Commmerce Times today, that might help small to midsized online retailers for 2008.

-- Chip

For full article <<<CLICK HERE>>>

E-Commerce Times, by Andrew Burger

"The best way for the consumer to determine the best deals is to use review sites and then shop around. While my merchants might not like to hear me say 'click away' to compare pricing, that is part of the fun and games of online shopping," said Chip Arndt, executive vice president and cofounder of MerchantAdvantage.

"Though opinions are mixed, industry experts and economists expect a reasonably good holiday retail sales season this year despite an economy struggling with higher oil and import prices, decreasing home values and the after-effects of mortgage market problems. Online holiday sales, in particular, should do pretty well, though the outlook is more clouded for sales of high-end consumer electronics products, as Part 1 of this series discusses.

"Even though there is talk of recession, the GDP (gross domestic product) for third quarter 2007 in the U.S.A. was up over 3.5 percent, which was unexpected. This growth, in light of high oil prices, a housing credit crunch and a decrease in housing starts and sales was driven by consumer spending," noted Chip Arndt, executive vice president and cofounder of MerchantAdvantage.

"It is my belief that as the Fed eases interest rates for the last quarter of 2007, we will see that this GDP growth will remain constant with consumer spending leading the drive as the marketplace comes to terms with housing and credit crunch issues. Furthermore, as online shopping and search sites such as eBay, Amazon, Ask.com, Google, Travelocity, Expedia, Orbitz and others increase their off-line spending in traditional forms of media as television, print, billboard, radio and the like to drive consumers online to find products, travel deals and services, this will have a positive residual affect for all online merchants selling products this holiday season," he added.

Going Into the Holiday Season

Shoppers intended to buy less in the way of consumer electronics this year as compared with last year, according to year-to-year third quarter research on consumer electronics purchase intentions conducted by Parks Associates .

"Based on these results, I think that we -- along with folks in the economist community -- have some trepidation in looking at the holiday season given the credit crunch, home values declining and news about weakness in the economy," Kurt Scherf, Parks Associates' vice president and principal analyst, told the E-Commerce Times.

"I think it is going to be easier for consumers to consider upgrades of products they already own -- particularly computers, digital cameras, video camcorders, and music players, as opposed to thinking about a totally new product purchase. After all, the price for the portable devices continues to fall, and you can buy a significant upgrade to cameras -- improved megapixels, etc. -- for not a whole lot more, or even less, than what people spent on the original product. PC sales should be solid, either because people are finally going to upgrade to a Vista system, or because XP systems will be very cost-effective as upgrades," he noted.

'Tech for Tots' and Other Themes

There are several "themes" that consumer electronics manufacturers are looking towards to make for a happy, healthy holiday sales season. The digital home office and entertainment center are two; the introduction of new iPhones, iPods, smartphones and other handheld  devices makes portability a third...

<<<CLICK HERE>>> to read entire article

...Based on online sales data from MerchantAdvantage's "electronic centric" products category, Arndt believes that holiday consumer electronic sales will grow 10 percent year-to-year and come in line with the Consumer Electronics Association's forecast of US$22 billion.

"To complement these positive trends, more online consumers are comfortable with shopping online and as they want to save a few 'gas' dollars and as online merchants offer shipping discounts, I predict these two factors will help push online sales past the year-over-year growth of 10 percent, comfortably. Also, while new to the U.S. consumer, the advent of mobile shopping sites -- mPoria, which deals with most major carriers; iSave.com, powering iPhones; and mShopper, powering Sprint -- should help add to the online shopping holiday push."

"The best way for the consumer to determine the best deals is to use review sites and then 'shop' around. While my merchants might not like to hear me say 'click away' to compare pricing, that is part of the fun and games of online shopping. People learn by exploring and the shopping comparison sites are great places to start and also review sites as Powerreviews.com or Buzzillions.com," Arndt commented.

For e-tailers, particularly smaller online merchants who may not be able to match the cutthroat price discounting that typically occurs during the holidays, creative pricing strategies and delivering excellent customer service are keys to attracting and holding on to good customers and differentiating themselves from the pack, according to Arndt.

"The big boys and girls deluge the marketplace with ad words and advertising, and then usually the lowest pricing as they are volume players. One client I can't name who does very, very, very well actually keeps their margins high by providing the best, and I mean best, customer service," Arndt elaborated.

"This starts with being advertised everywhere and then when you call in from their Web site or e-mail them, the customer simply is treated so well that you want to buy your products from them. I call it the 'Disney or Neiman Marcus effect.' When everyone in your organization understands that at anytime that they speak to anyone, I mean anyone, outside of the company that that person is a potential customer," he added."

<<<CLICK HERE>>> to read entire article

Shopping Cart Technology Limitations and Moving/Pushing Product Catalog Data to Shopping Comparison Sites and Marketplaces: 5 Questions to Address Before Sending Product Data Feeds

Here is an excellent overview, for the eTaildTail community from a technical engineer at MerchantAdvantage, of the issues and resolutions related to getting storefront product catalog data to the proper marketing channels and what to look for to ensure that you can do it seamlessly.

Let the experts speak and I hope that the holiday shopping season is going well for you.

-- Chip

By Brett Bernstein, Senior Technical Engineer at MerchantAdvantage

As a senior tech here at MerchantAdvantage, one of my responsibilities is to analyze multiple shopping cart technologies before integrating storefront data into our Channel Management system.

This is an essential process as it ensures that an online merchant’s data is compliant with our data transport system from which we easily distribute data into various marketing channels, such as shopping comparison sites, comparison shopping engines, marketplaces, such as Amazon, Shop.com and Underbid, and other unique marketing channels such as m-commerce sites, such as iSave.com, mPoria.com, mShopper.com, and review and coupon sites, such as PowerReviews.com and MyCoupons.com.

As I do this, I have established 3 points of analysis to make the process as reliable as possible. As technology changes, and new marketing outlets emerge, I think it is important for each merchant to look at their shopping cart infrastructure and analyze the ease of portability of their data into other systems in order to keep ongoing marketing integration “surprise-less”.

Merchants should perform this type of analysis in between the busy season; let’s say before or after March – ergo after the holiday season and before the summer rush.  My suggestion is that a technical person should compile a list of questions to ask their shopping cart vendor, in order to ensure that the online merchant fully understands the “power” and “limitations” of their shopping cart technology and how it allows the online merchant to utilize many other software technologies to help the online merchant grow their business.

To begin, here are some definitions to consider – just so we understand each other.

Portability: A shopping cart’s capacity to integrate into a totally disparate system without losing product data impact.

Data Impact: The scale of impact that product data has functioning independently within an online merchant’s or marketed outside of an online merchant’s website. Product data contained within a an individual shopping cart, and website, may have “high impact” on marketing -- as product descriptions,  manufacturing names, pictures, pricing, and general marketing is robust and current.

However, if incorrectly formatted and mapped to an outside “software system”, the robust product data will have a “low impact” if it is taken out of its current shopping cart technology infrastructure and put on/within a marketing. In order to maintain product data’s “high impact” it is essential to ensure that the original data is mapped to correspond to the required elements of a marketing channel. This might include updating and creating: varied coding requirements, dropping/eliminating symbols, dropping/eliminating line breaks, adding varied prices and inventories levels, changing pictures and product names, and updating marketing descriptions.

An example of something that can cause “low impact” data on marketing channels is a shopping cart’s capacity to output a “new” product file on a scheduled basis, without encoding or symbols. This type of “new and daily export” yields usable data and not blank columns, or duplicate columns, in a data feed to marketing feed, that then will be rejected.

Marketing Outlet or Channel: A separate system used to market product data and drive sales into an online merchant’s site or on another site on behalf of the online merchant.

Marketplace: A marketing channel where the purchase is made outside of the cart and orders are fulfilled by the merchant. The order may be processed by the marketplace or the merchant, but the merchant is somewhat invisible during the view and ordering process. Examples would be Amazon.com, Shop.com, and Underbid.com.

CSE: Comparison Shopping Engine, a.k.a. Comparison Shopping site. This is a marketing channel where the goal is to drive a consumer back to your shopping cart to complete the purchase there. CSEs may charge the merchant a pay-per-click pay-per-lead or commission from all sales referred by the CSE to the online merchant, such as couparison shopping sites do.

Parent /Child Relationship, Options:  Many products have options associate with the product before a final purchase is made, i.e., size, color, etc. This is especially true with clothing. These options show up on web pages and the website directs the consumer to select certain options related to a product before the consumer proceeds to checkout. This is great when the purchase happens on the merchant’s website, but how does an online merchant handle all of these options when exporting data to marketing channels and having to deal with a myriad of taxonomy and mapping issues as they relate to each marketing channel?

To answer this, the online merchant must assess:

1. the origination point of the data within their shopping cart technology
2. the options available to access the date therein
3. portability issues (i.e. ease of output and export)

…ultimately forcing the online merchant to analyze how the data is stored in its rawest form in the original database.

Just because a shopping cart technology can export data does not mean that that data is exported in the “form” that you need it exported. For instance, some shopping cart technologies export feature creates new line items for each option; some may create a field with every possible color/size possibility, while others do not.

Essentially shopping cart technologies, while trying to “play well with others,” simply do not and export features inherent in many shopping cart technologies are not designed to sync easily with the many requirements that are essential to working with marketing channels.

This lack of syncing of data is why we created MerchantAdvantage – to make the communication between systems seamless – and is the NUMBER ONE BREAKING POINT for online merchants to work with, and integrate with, systems and marketing channels out side of the their shopping cart technology.

So what should an online merchant be asking themselves to work effectively and efficiently with marketing channels and other systems out side of their shopping cart technology?

Remembering the definitions I outlined above, here are the questions I ask of online merchants about their shopping cart technology before transporting their data to ensure that we have the same “highest impact” data on/within marketing channels.  I would be glad to do it with any online merchant, just give us a call at MerchantAdvantage, or you can do it on your own.

5 Questions to ask about your company data & company to see if your shopping cart is portable:

1. Where will this data be used to market? Marketplaces, CSEs, other marketing channels?

2. Is there a unique identifier for each product that stays the same all of the time?
a. Is that unique number for joined products (options) referenced in all joined products (i.e., do child products reference parent – see definition above)?

3. Are there Product URLs and Image URLs? And do they work?

4. Are there encoded characters, ASCII Characters, Line-breaks, or data anomalies?

5. Can any product data export process be automated?
a. Is the location to where exports are updated and pushed to always available on the internet
b. Is the location updated on a scheduled basis that parallels your shopping cart technology cart updates and changes?

5 Questions to ask to see if your portability is optimized:

1. Is each piece of necessary data stored in separate fields or columns, i.e., manufacturer, manufacturer part number, or availability, and not all clumped together in one general description. --Special Note: Some marketing channels require this data in different orders and formatting unique to their marketing channel.

2. Are the marketing descriptions sensible and concise, containing all important data at the front of the description (within first 100 characters)? -- Special Note: descriptions can be indexed/searchable and are usually trimmed to the first set of 100 characters.

3. Is the “Cost Field” present in the export? -- Special Note: Adjustments to the “Pricing” and “Marketing” fields may be made at any time of the product data dispersion process.

4. Do the unique identifiers match competitors’ unique identifiers? -- Special Note: Consumers will and can see your items when viewing competitors’ products on CSEs.

5. Does my data meet all of the requirements of each requested marking channel that I am trying to get/feed to? -- Special Note: Each marketing channel requires different types and formats of data delivery.

Okay, now what?

My suggestions:

1. After each question has been answered and each possible point-of-failure has been addressed then you can move onto the planning and process of into which marketing channels you want to work with and feed your product catalog data.

2. You have taken the most important step of data feed integration and marketing, namely understanding what your shopping cart technology allows you to do and not to do and, most important, understanding what you need to do to make sure that you create and market the “highest impact” data to your marketing channels.

3. Integration is ready to be achieved.

Good luck and if you would like to make your life a lot simpler, give us a shout at MerchantAdvantage, we would be glad to work with you, and start feeding and having fun with over 100 marketing channels, cost effectively, with the most uptime, least surprises and zero technician’s heart attacks!!

Happy Holidays!

Guranteed Top Listings on Yahoo!, Google, and MSN Search from PriceForSure: Great deal!

I thought this was a nice offer from etaildtail's friend over at PriceFor$ure.com; it shows how services for online merchants are evolving everyday -- and helps the online merchant save time and money.

And we like that = innovation means better online marketing to the customer = more online shopping.

-- Chip

From PriceFor$ure.com Holiday Special for Online Merchants

"As an Authorized Reseller for Google, Yahoo!, MSN, and their affiliates, we now  provide companies worldwide with top placement in the 1st , 2nd or 3rd sponsored positions, generating the targeted traffic that translates to real, bottom-line results for a fixed rate per month. The fixed placements are guaranteed throughout the whole month or the amount will be refunded. Cost per Phrase varies.

• Guaranteed Sponsored Placement in one of the top three positions:
• Positioning in 1st , 2nd or 3rd Sponsored Placements 24/7
• 12 Month Rate Guarantee
• Month-to-Month Contract - 3 month minimum
• First Right for Placement Renewal
• Custom Descriptions - With the ability to change these
• Unlimited Clicks
• No Need for Costly & Complex Management
• Positioning where the vast majority of Clicks Occur
• Monthly Billing
• Ability to upgrade package at any time
• Exceptional Service - Always.

   

If you're holiday sales are down and you need the extra exposure on the top engines, you don't have to pay a high fee to be at the top indefinitely.

Email us if you are interested in this new service. Call us if you are interested @ 912-667-8757"