Online Retail Highlight: MerchantAdvantage on The Move in Helping Small to Mid- Sized Businesses

MerchantAdvantage, an eCommerce and mCommerce data feed solutions provider for small to mid sized online businesses, has been making some interesting moves the past few weeks.  The recent announcements below show that MerchantAdvantage is both the market leader in making it easier for any online merchant to work with hundreds of shopping destination sites and marketplaces, and analyze how those campaigns are working at an affordable price, and now are becoming the solution of choice of leading technology companes to assist in all of their data feed issues for their clients.

MerchantAdvantage is working with Shop.org, National Retail Federation, eBay, ProStores Web Stores, Amazon, Shop.com, dozens of the leading comparison shopping engines, as Shopzilla, PriceGrabber, Shopping.com, PriceRunner, Smarter.com, Yahoo! Shopping, and many others, while also now suporting and being a trusted technology for companies as Bean Basket, a leading shopping cart technology company.

According to Bean Basket: "Beanbasket.com, a provider of e-commerce shopping cart technology, has integrated its technology with Merchant Advantage to enable small retailers to accept orders through third-party comparison shopping sites, Beanbasket said today.

Beanbasket, a division of Beantree Inc., Appleton, WI, serves retailers ranging in size from about $250,000 to $20 million a year in sales, and the Merchant Advantage integration is designed for merchants on the lower end of that range, says Jim O’Neil, sales manager for Beanbasket.

Merchant Advantage feeds merchant product data and images to third-party shopping sites like Shopping.com, Gifts.com and Like.com, enabling merchants to view data on sales and conversion rates for each e-marketplace. Orders received through these third-party sites are processed through Beanbasket’s shopping cart. Beanbaske does not charge extra fees for the Merchant Advantage integration, but offers it as a value-added service, O’Neil adds."

And just yesterday, MerchantAdvantage announced their partnership with up and coming comparison shopping site, PriceForSure.  That announcement shows that MerchantAdvantage has the capacity, savvy, and know how to work with and support over 100 different marketing channels for online retailers to help them grow sales in a myriad of different online marketing channels.

If you are looking for a data feed normalization company to make it easier to manage all of your data feed marketing campaigns, I would look at what MerchantAdvantage has to offer during that decision process.

(and for those who think me bias...I am...LOL...but check out MerchantAdvantage anyway and you can decide for yourself!)