New Comparison Shopping Sites Keep Coming...Which is a Good Thing For Small to Mid-Sized Etailers

Below I paste a press release from PriceforSure,  a new shopping comparison site which I like and is going international. 

I am unsure of how many more shopping destination sites consumers need to find products but I do like that there are new shopping sites popping up that give small to mid-sized businesses an opportunity to reach new customers.  Others that have recently popped up the past few months and/or now feature shopping features on their site and accept product catalog data feeds from etailers include: Like.com, FindGift, ShopandPrice, HGTV Cooking.com, and many others.  I think most online etailers think that the only place they should feed their product catalog to get sales and brand awareness is to the major comparison sites they have heard of such as Amazon, Shopzilla, Yahoo! Shopping, PriceGrabber and others…think again!

My advice: wherever you can feed your product catalog, do it..including the bigger, more well known ones.  Once you do, use analytics, MerchantAdvantage has this all built in to its feed management soltuion, to analyze how those feeds are performing and then you can decide which marketing channels work the best for you on an ongoing basis.

Have fun -- Ed

From PriceForSure’s press release:

"PriceForSure, the leader of next generation of comparison shopping websites, will launch internationally on July 4, 2007. PriceForSure.com is designed to increase consumer buying power by enabling them to make smarter purchasing decisions.

PriceForSure.com will provide an educational and comprehensive online comparison shopping experience. We have combined the best of internet shopping with the latest technology available. Our goal is to keep the cost to the merchant minimal and customer service exceptional. Merchants have several services to advertise their products and consumers have multiple merchants from which to choose to make their purchases.

We distinguish ourselves from our competitors by targeting potential customers with our merchant controlled multimedia advertising features, such as live web-TV, video uploads, auction video capabilities, chat rooms, and blogs.

We are offer PPA (pay per action) and PPC (pay per click) options for merchants, which means that they pay only when consumers either visit their site or purchase from their site through the PriceForSure.com portal.

For more information:

Media Contact:
Director of Marketing
pr@priceforsure.com
Office: (404) 496-4860
Fax: (912) 826-4222"

HELPFUL TIPS FOR THE DAY:

1. New shopping marketing/detination sites are popping up in the marketplace weekly and they might be good places to experiment with getting new sales leads, sales, and increasing brand awareness.

2. There are lots of sites to feed your product catalog to -- why not try them all? Or at least some of them? There are tools in the marketplace that help you do this easily and then analyze how your market feeds are performing so you leverage these many marketing channels.

3. Be sure, at the very least, to send your marketing catalog datalog data to Google Product Base, MSN, and theFind.com, as they are free. 

4. Also check into: Amazon, Underbid, and Jellyfish as they are commission based and your only costs up front are setting up the feeds.